Raising Awareness on Environmental Protection Issues Through Cartooning: A Semiotic Analysis of Eco-cartoons Published in the Nigerian Media

Abstract

Cartoons have these last years represented an excellent way to lead debates on various socio-political and economic issues affecting Nigeria and to engage and enlighten Nigerian audiences. Almost all Nigerian newspapers and magazines have found them instrumental in their criticism of political malpractices and socio-cultural maladies plaguing the country. In line with this, many social forces (particularly NGOs) have embraced cartooning as a strong tool for environmental activism. Such social entities have in various platforms, deployed cartoons as a fruitful sensitization machinery to mobilize various segments of the Nigerian populace in favor of environmental protection. These sensitization efforts have most often entailed the construction/composition of emotionally and ideologically loaded cartoons that reflect many local myths and which are founded on local idiosyncrasies and worldviews. Understanding some Nigerian environmental cartoons has thus often been a complex task which in many instances, necessitates not only a full grasp of the principles of visual rhetoric but equally sufficient knowledge of some local myths and socio-cultural realities. In view of this fact, it may be interesting to apply semiotics in the reading of environmental cartoons. This chapter addresses this issue. It is divided into three main parts. The first part explores the state of environmental protection in Nigeria. The second part examines cartoons as a tool for social and political activism. The third part provides theoretical illuminations on the use of semiotics in the interpretation of cartoons and the last part provides a semiotic analysis of selected environmental cartoons.

Citation

Endong, F.P.C. (2019), "Raising Awareness on Environmental Protection Issues Through Cartooning: A Semiotic Analysis of Eco-cartoons Published in the Nigerian Media", Pinto, J., Gutsche, R.E. and Prado, P. (Ed.) Climate Change, Media & Culture: Critical Issues in Global Environmental Communication, Emerald Publishing Limited, Leeds, pp. 113-128. https://doi.org/10.1108/978-1-78769-967-020191009