Barrie Gunter (University of Leicester, UK)

Gambling Advertising: Nature, Effects and Regulation

ISBN: 978-1-78769-924-3, eISBN: 978-1-78769-923-6

Publication date: 9 April 2019


Gunter, B. (2019), "Prelims", Gambling Advertising: Nature, Effects and Regulation, Emerald Publishing Limited, Leeds, pp. i-v.



Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited

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Gambling Advertising

Title Page

Gambling Advertising: Nature, Effects and Regulation


Barrie Gunter

University of Leicester, UK

United Kingdom – North America – Japan India – Malaysia – China

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Emerald Publishing Limited

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First edition 2019

Copyright © 2019 Emerald Publishing Limited

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78769-924-3 (Print)

ISBN: 978-1-78769-923-6 (Online)

ISBN: 978-1-78769-925-0 (Epub)


Chapter 1 Gambling Advertising: Is There Need for Concern? 1
Chapter 2 Gambling: Is There a Problem? 19
Chapter 3 Gambling Advertising: How Can it Entice Gamblers? 35
Chapter 4 Gambling and Sport 53
Chapter 5 Gambling Advertising: What are the Macro-Market Effects? 67
Chapter 6 Gambling Advertising: How Does it Register with Consumers? 87
Chapter 7 Gambling Advertising: Is it Linked to Gambling Behaviour? 103
Chapter 8 Can Gambling Advertising be Effectively Countered? 119
Chapter 9 Does Regulation of Gambling Advertising Need to Change? 133
References 159
Index 193