Understanding the Customer
Bilgehan Bozkurt
(Istanbul Arel University, Turkey)
Debates in Marketing Orientation
ISBN: 978-1-78769-836-9, eISBN: 978-1-78769-833-8
Publication date: 14 January 2019
Citation
Bozkurt, B. (2019), "Understanding the Customer", Debates in Marketing Orientation, Emerald Publishing Limited, Leeds, pp. 23-59. https://doi.org/10.1108/978-1-78769-833-820191003
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited