Trump Studies

ISBN: 978-1-78769-782-9, eISBN: 978-1-78769-779-9

Publication date: 23 November 2018


Brabazon, T., Redhead, S. and Chivaura, R.S. (2018), "Prelims", Trump Studies, Emerald Publishing Limited, Leeds, pp. i-ix.



Emerald Publishing Limited

Copyright © 2019 Tara Brabazon and Runyararo S. Chivaura

Half Title Page


Title Page


An Intellectual Guide to Why Citizens Vote Against Their Interests



Flinders University, Australia


Flinders University, Australia


Flinders University, Australia

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2019

Copyright © 2019 Tara Brabazon and Runyararo S. Chivaura. Published under exclusive licence

Reprints and permissions service


No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters’ suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN:978-1-78769-782-9 (Print)

ISBN: 978-1-78769-779-9 (Online)

ISBN: 978-1-78769-781-2 (Epub)


To Professor Steve Redhead, 1952–2018.

This book began life with his statement, “we must never normalize this behaviour.”

Steve saw the rise of Trump. May we witness the decline and understand how the aberrant, the confused, the ignorant, and the foolish were accepted, validated, and valorized.

About the Authors

Tara Brabazon is the Dean of Graduate Research and Professor of Cultural Studies at Flinders University, Australia. She is the winner of six teaching awards and has published eighteen books and over 200 refereed articles and book chapters. Her best known books include The University of Google, Digital Dieting and From Revolution to Revelation. She is also a columnist for the Times Higher Education. Her personal website is

Steve Redhead was the Professor of Cultural Studies at Flinders University, Australia. He was also Adjunct Professor of Cultural Studies in the Faculty of Graduate Studies, York University, Ontario, Canada. Steve published seventeen books including Theoretical Times (Bingley, Emerald, 2017) and We Have Never Been Postmodern: Theory at the Speed of Light (Edinburgh, Edinburgh University Press, 2011). He was editor of the Bloomsbury book series Subcultural Style and Deviant Leisure for Emerald. While Steve died in March 2018, his personal website remains at

Runyararo S. Chivaura completed her PhD at Flinders University, Australia. She holds a Bachelor of Arts with Honours, and a Masters from the University of Lincoln (England). Her doctoral research focused on the role of media representations and individual consumption on the symbolic formation and negotiation of identity amongst African immigrants in Australia.