TY  - CHAP
AB  - Abstract This chapter analyses the development of oleotourism through the use of local resources in a democratised decision-making process. It explains that the production of olive oil is making a novel contribution to the tourism industry. The authors suggest that oleotourism is also offering opportunities for stakeholder engagement. Therefore, the authors identify key elements that serve as drivers for the development of oleotourism in Jaén. They put forward a framework that can lead to a democratised decision-making process that is intended to support the stakeholders of oleotourism.
SN  - 978-1-78769-373-9, 978-1-78769-374-6/
DO  - 10.1108/978-1-78769-373-920181009
UR  - https://doi.org/10.1108/978-1-78769-373-920181009
AU  - Marano-Marcolini Carla
AU  - D’Auria Anna
AU  - Tregua Marco
ED  - Mark Anthony Camilleri
PY  - 2018
Y1  - 2018/01/01
TI  - Oleotourism Development in Jaén, Spain
T2  - The Branding of Tourist Destinations: Theoretical and Empirical Insights
PB  - Emerald Publishing Limited
SP  - 147
EP  - 168
Y2  - 2024/04/23
ER  -