This chapter analyses the development of oleotourism through the use of local resources in a democratised decision-making process. It explains that the production of olive oil is making a novel contribution to the tourism industry. The authors suggest that oleotourism is also offering opportunities for stakeholder engagement. Therefore, the authors identify key elements that serve as drivers for the development of oleotourism in Jaén. They put forward a framework that can lead to a democratised decision-making process that is intended to support the stakeholders of oleotourism.
Marano-Marcolini, C., D’Auria, A. and Tregua, M. (2018), "Oleotourism Development in Jaén, Spain", Camilleri, M.A. (Ed.) The Branding of Tourist Destinations: Theoretical and Empirical Insights, Emerald Publishing Limited, pp. 147-168. https://doi.org/10.1108/978-1-78769-373-920181009Download as .RIS
Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited