Marketing Blunders

Densil Anthony Williams (University of the West Indies, Jamaica)

International Business Blunders: Lessons for Future Managers

ISBN: 978-1-78769-220-6, eISBN: 978-1-78769-219-0

Publication date: 19 February 2019

Abstract

Citation

Williams, D. and Williams, D. (2019), "Marketing Blunders", International Business Blunders: Lessons for Future Managers, Emerald Publishing Limited, pp. 37-49. https://doi.org/10.1108/978-1-78769-219-020191004

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Publisher

:

Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited

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