Social Media and the Brazilian Politics: A Close Look at the Different Perspectives and “The Brazil I Want” Initiative

Abstract

As the Web 2.0 induces changes in human relationships, several implications across issues and domains of socio-economic life follow; politics is one of them. In the context of Web 2.0, social media have established themselves as a part of citizen’s daily routine. Hence, social media have a direct impact on politics today. This chapter examines this phenomenon and its implications for politics by tracing and examining the recent initiative launched by Rede Globo aimed at collecting citizens’ views and visions on Brazil’s future. “The Brazil I Want” project sought to encourage citizens to publish videos featuring their visions and views of Brazil’s future. Thousands of citizens used this opportunity to express their concerns and hopes related to the future of their cities and their country. This chapter seeks to make sense of it in two ways. First, it explores to what extent and how social media can serve as source of information. Here the concepts and tools of big data and data mining are employed. Second, it inquiries into what people currently think about their country. By bringing these two research perspectives together, this chapter argues that effective ways of resolving issues and concerns the citizens thus voiced exist to the benefit of the efficiency of the policymaking process and the society’s wellbeing.

Citation

Teixeira, C.P., dos Santos, J.C., Rodrigues, R.D., Siqueira, S.W.M. and Araujo, R. (2019), "Social Media and the Brazilian Politics: A Close Look at the Different Perspectives and “The Brazil I Want” Initiative", Visvizi, A. and Lytras, M.D. (Ed.) Politics and Technology in the Post-Truth Era (Emerald Studies in Politics and Technology), Emerald Publishing Limited, Leeds, pp. 203-219. https://doi.org/10.1108/978-1-78756-983-620191014