Accelerating Better Practice Adoption

, 203

Albrecht, Tom

, 69

Alliance for a Healthier Generation (AHG)

, 103, 104, 216

Amazon

Eating Up the Amazon

, 171–173

Greenpeace

, 181

McDonald’s

, 80, 177

rainforest

, 5, 122, 174

Anderson, Deborah

, 80

Animal welfare/audits/animal rights

abuses and food safety threats

, 210

implement

, 50

McDonald’s

, 41, 45

opposition and resistance

, 53

PETA’s mission

, 64

principles and philosophy

, 43, 44

quality assurance (QA)

, 51

slaughterhouse facilities

, 64

standards

, 51

suppliers

, 55

Animal Welfare Council (AWC)

, 66, 68, 69, 191, 192

Anticipatory issues management (AIM)

, 80

Apple, Suzanne

, 217

Armstrong, Jeff

, 67

Asbed, Greg

, 136, 138, 142

AWC. See Animal Welfare Council (AWC)

Balanced active lifestyles (BALs)

, 97

Bannan, Kathleen

, 155, 156

Beckwith, Joe

, 81, 82

Beef

"Battle for Better Beef," 199–224

HACCP

, 54

McDonald’s

, 4, 53, 80, 176, 184

rainforest

, 179

supplier

, 174

sustainable

, 102, 186, 196, 234

Benitez, Lucas

, 136

van Bergen, Karen

, 172, 177

Bernardino, San

, 2

Brand health

, 89–108

Brand Trust Team (BTT)

, 90, 91, 93, 102, 104–107

Brazilian Association of Vegetable Oils (ABIOVE)

, 180

Bruett, Cameron

, 205

BTT. See Brand Trust Team (BTT)

Buchanan, John

, 122, 174

Bush, George H.W.

, 33

Calabrese, Jerry

, 147, 148, 157

Cantalupo, Jim

, 97, 197

Capatosto, Terri

, 20

Cargill

, 10, 175, 178, 180, 192, 210

Center for the Reflection, Educatioin and Action, Inc. (CREA)

, 135

CFCs. See Chlorofluorocarbons (CFCs)

Chally, Dan

, 136

Chiao, Leroy

, 239

Chlorofluorocarbons (CFCs)

, 12, 80

Citizens Clearinghouse on Hazardous Waste

, 28

CIW. See Coalition of Immokalee Workers (CIW)

Clay, Jason

, 199

Climate change

, 181, 210, 235–236

Coalition of Immokalee Workers (CIW)

demands

, 134

issues

, 136

McDonald’s

, 139

YUM agreement

, 132

Coca-Cola

, 10, 43, 216, 231

Coccidiosis

, 68

Communication

external

, 231

McDonald’s

, 66, 71, 176

show openness

, 170

Conservation International

, 49, 103, 121, 161, 173, 223

Consumer Product Safety Commission (CSPC)

, 81

Corporate Accountability

, 96, 97, 240

Corporate social responsibility (CSR)

, 80

Cramer, Aron

, 217

CSPC. See Consumer Product Safety Commission (CSPC)

Daly, Jack

, 140

DeBiase, Francesca

, 182, 183, 203, 234

Denison, Richard

, 20

Donahue, Mike

, 79

Dylan, Bob

, 10

“Eating up the Amazon”

, 73, 171–173

EDF. See Environmental Defense Fund (EDF)

Energy

efficiency

, 84, 237

Environmental Scorecard

, 174

greenhouse gas emissions (GHGs)

, 228

management

, 40

McDonald’s

, 235

renewable energy

, 2, 113, 154

shareholder

, 162

Environmental Defense Fund (EDF)

, 5, 7, 43, 103, 185, 201

Falk, Peter

, 20

Feinberg, Bruce

, 64

Fields, Jan

, 89, 92

Fink, Larry

, 107

Flagship Farm

, 218

Forkner, Everett

, 195

Franklin Associates

, 11

Friedman, Milton

, 2

Gestation stalls/sows

Animal Welfare Council (AWC)

, 191

HSUS

, 192

PETA

, 208

phasing out

, 191

pigs

, 189

pork suppliers

, 192

Gibbs, Lois

, 9

Global Roundtable for Sustainable Beef (GRSB)

, 212–215

GlobeScan

, 232

Golden, Neil

, 99

Gonzalez-Mendez, J. C.

, 139

Gorsky, Dan

, 105, 139

Grandin, Temple

, 39, 56, 62, 195

Greenberg, Jack

, 64, 83

Green, David

, 43

GreenPalm

, 161–162

Greenpeace

claims

, 174, 177

London

, 41, 42

McDonald’s

, 172

negotiations

, 177

protesters

, 172

shaking hands

, 179–181

Gross, Steven

, 69

GRSB. See Global Roundtable for Sustainable Beef (GRSB)

HACCP. See Hazard Analysis and Critical Control Points (HACCP)

Happy Meals

avalanche hits

, 92–98

Brand Trust Team (BTT)

, 90

McDonald’s

, 83, 89

phthalates

, 81

problem

, 90

unhappy meal

, 98–104

Hard Knock Nuggets

, 5

Hayes, John

, 127, 128, 130, 131, 136

Hazard Analysis and Critical Control Points (HACCP)

, 51, 52, 54

Henningsen, Thomas

, 172, 175

Hogue, Jeff

, 190, 234

Humane Society of the United States (HSUS)

, 74, 190, 208

JBS

, 205, 206, 208, 212, 220

Johnson, Gary

, 209

Kennedy, Bobby

, 125

Kids Against Pollution

, 9

Koziol, Ken

, 109, 110, 118–120, 234

Kroc, Ray

, 1, 2, 50, 133, 149, 150

Krupp, Fred

, 7, 16, 18

Kuhn, James

, 26

Laying hens/battery cages

announcement

, 116

broiler

, 175

housing size

, 70

instigators

, 68

issue

, 68

McDonald’s

, 67

PETA

, 62

Leadership. See also Sustainable leadership

business

, 4, 245

CSR

, 106

functional role

, 167

institute

, 151

JBS

, 205

Leadership Spectrum model

, 230, 233

McDonald’s

, 141, 217

McDonald’s Global Leadership Development Program

, 149

NPPC

, 195

Revlon’s

, 45

Smart Risk Taking

, 231

social and environmental

, 232

supply chain

, 182

sustainable

, 223–224, 234

Lederhausen, Mats

, 112

Leno, Jay

, 239

Let’s Move

, 97

Levigne, Steve

, 99

London Greenpeace

, 41

Luter, Joe

, 128

Magnuson, Keith

, 20

Makower, Joel

, 219

McColloch, Jenny

, 234

McCow

, 204

McCruelty

, 61–77

McLibel trial

, 41

McSpotlight

, 41, 42

Mench, Joy

, 67

Mission Measurement

, 217

Muschetto, Frank

, 178, 179

National Pork Producers Council (NPPC)

, 194, 195

Nestle, Marion

, 102

Nielson, Klaus

, 123

Nike

, 110, 111

NPPC. See National Pork Producers Council (NPPC)

Obama, Michelle

, 101

Obesity

childhood

, 99, 101

epidemic

, 90, 94–95

McDonald’s food

, 238

Otto & Sons

, 206

Ozone hole

, 3, 12, 80

Packaging

disposable

, 23, 29

dizzying array

, 14

eco-friendly

, 50

fast food

, 9

fish sandwich

, 125

foam

, 28

issues

, 50

McDonald’s

, 10

paper

, 11, 29

PSF disposable

, 9

recycle plastic

, 13

Paper vs. plastic

, 11, 12, 29, 104, 237

People for the Ethical Treatment of Animals (PETA)

credit

, 72–75

Happy Meal

, 61

laying hens (eggs)

, 62

McDonald’s

, 61, 62

publicity

, 71

Ugly Campaign

, 61

Pesticides

chemicals

, 164

MacFries

, 168

Reducing Reliance on Pesticides

, 165

Russet potatoes

, 162

shareholders

, 159–160

PETA. See People for the Ethical Treatment of Animals (PETA)

Phthalates

, 79, 80, 82

Plan to Win

, 148–149

Platt, Gary

, 51, 53

Polystyrene foam (PSF) clamshell

, 7, 11–15

Pope, Larry

, 128

Potatoes

french fries

, 164

MacFries

, 168

pesticides

, 165

Russet potatoes

, 162

sustainable

, 159

Prince, Jackie

, 20, 31

Project Kaleidoscope

, 164

Public and community affairs department (PC&A)

, 80

Quality assurance (QA)

, 51

Quality, service, cleanliness, and value (QSC&V)

, 51

Quinlan, Mike

, 46

Rain forest policy

, 12

Rathje, William

, 11

Recycling

McDonald’s

, 14, 176, 207

paper

, 15

plastic

, 15

polystyrene foam (PSF)

, 8

test

, 14

Rensi, Edward H.

, 12, 18

Restaurant Operations Improvement Performance (ROIP)

, 148

Reusables

, 23, 24, 232

Riker, Walt

, 71

Riley, Janet

, 47

RMHC. See Ronald McDonald House Charities (RMHC)

Robert, Karl-Henrik

, 112

Roberts, Mike

, 8, 15, 28

ROIP. See Restaurant Operations Improvement Performance (ROIP)

Ronald McDonald

, 3, 42, 64, 241

Ronald McDonald House Charities (RMHC)

, 100, 152, 226, 240, 242

Ronald McToxic

, 3

Roundtable for Sustainable Palm Oil (RSPO)

, 161

Russian Pollack

, 124

Ruston, John

, 20

Safey, Jon

, 123

Shapiro, Paul

, 191

Shared Value

, 233–234, 245, 248

Shareholder proposals

, 160, 161, 162, 169

Simmons, Paul

, 51, 74

Sinclair, Upton

, 40

Singer, Peter

, 43

Skinner, Jim

, 98, 148, 149, 150–153, 190

SLMC. See Sustainable Land Management Commitment (SLMC)

Smithfield Foods

, 125–130, 143, 145, 192

Smith, Mitch

, 162

Socially Accountable Farm Employees (SAFE)

, 136, 137, 139, 140

Socially Responsible Investment (SRI)

, 169, 169, 170, 170

Sokolof, Phil

, 81

Soy/moratorium

, 172–183, 199–201, 203

Soy Working Group

, 178

Specter, Michael

, 73

Spira, Henry

, 43, 44

SRI. See Socially Responsible Investment (SRI)

SSSC. See Sustainable Supply Steering Council (SSSC)

Starbucks

, 99, 231, 232

Supply chain

McDonald’s

, 50, 52

packaging

, 48

sustainable

, 109–145

Sustainability framework

beef

, 218

climate change

, 235

CSR

, 186, 243

C-suite

, 215, 225

sales

, 238

Shared Value Model

, 225

template

, 246–248

Sustainable fish

, 4, 109–145

Sustainable Land Management Commitment (SLMC)

, 186

Sustainable leadership

charisma

, 224

cheerfulness

, 223

cleverness

, 223

collaboration

, 223

contrariness

, 223

conviction

, 223

courage

, 223

Sustainable Supply Steering Council (SSSC)

, 184, 185

Swanson, Janice

, 67

Teets, Cody

, 239

TFAs. See Trans fatty acids (TFAs )

The Natural Step

, 112–114, 115, 116–119, 143

Thompson, Don

, 1, 225

Three legged stool

, 151, 206

Trans fatty acids (TFAs )

, 95, 228

Truth Tour

, 132, 133, 139–143

Turner, Fred

, 20

United Egg Producers (UEP)

, 67, 68, 69

Voogd , Erika

, 54

Walker, Charlie

, 17, 32

Walmart

, 2, 154, 210, 231

Waste Reduction Action Plan

, 20, 30, 31

Waterkeeper’s Alliance

, 126

Wells, Karen

, 92

Worldwide Corporate Relations Council (WWCRC)

, 140

World Wildlife Fund (WWF)

, 199

anticipatory issues management (AIM)

, 173

climate change

, 235

McDonald’s supply chain

, 185

meeting

, 203

strength

, 205

Supply Risk Analysis

, 186

sustainable beef industry

, 211

WWCRC. See Worldwide Corporate Relations Council (WWCRC)

Yastrow, Shelby

, 7, 8, 80

Young, Neil

, 10, 197

YUM!

, 132, 241