TY - CHAP AB - SN - 978-1-78756-755-9, 978-1-78756-756-6/ DO - 10.1108/978-1-78756-755-920191013 UR - https://doi.org/10.1108/978-1-78756-755-920191013 ED - M. Anil Ramesh ED - Priya Grover ED - Sabyasachi Dasgupta PY - 2019 Y1 - 2019/01/01 TI - Index T2 - Start-up Marketing Strategies in India PB - Emerald Publishing Limited SP - 233 EP - 240 Y2 - 2024/04/25 ER -