TY  - CHAP
AB  - 
SN  - 978-1-78756-755-9, 978-1-78756-756-6/
DO  - 10.1108/978-1-78756-755-920191008
UR  - https://doi.org/10.1108/978-1-78756-755-920191008
AU  - Grover Priya
AU  - Gokhale Nilesh
ED  - M. Anil Ramesh
ED  - Priya Grover
ED  - Sabyasachi Dasgupta
PY  - 2019
Y1  - 2019/01/01
TI  - Ajay’s: Big Story of a Small Town QSR!
T2  - Start-up Marketing Strategies in India
PB  - Emerald Publishing Limited
SP  - 119
EP  - 142
Y2  - 2024/09/20
ER  -