To read this content please select one of the options below:

Ajay’s: Big Story of a Small Town QSR!

Start-up Marketing Strategies in India

ISBN: 978-1-78756-756-6, eISBN: 978-1-78756-755-9

Publication date: 23 July 2019


Grover, P. and Gokhale, N. (2019), "Ajay’s: Big Story of a Small Town QSR!", Ramesh, M.A., Grover, P. and Dasgupta, S. (Ed.) Start-up Marketing Strategies in India, Emerald Publishing Limited, Leeds, pp. 119-142.



Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited