Ajay’s: Big Story of a Small Town QSR!
Start-up Marketing Strategies in India
ISBN: 978-1-78756-756-6, eISBN: 978-1-78756-755-9
Publication date: 23 July 2019
Citation
Grover, P. and Gokhale, N. (2019), "Ajay’s: Big Story of a Small Town QSR!", Ramesh, M.A., Grover, P. and Dasgupta, S. (Ed.) Start-up Marketing Strategies in India, Emerald Publishing Limited, Leeds, pp. 119-142. https://doi.org/10.1108/978-1-78756-755-920191008
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited