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Miles to Go But Which Road to Take: An Entrepreneurial Dilemma

Start-up Marketing Strategies in India

ISBN: 978-1-78756-756-6, eISBN: 978-1-78756-755-9

Publication date: 23 July 2019


The discussion at the conference room in Blue Vector office was vibrant. None of the group members was able to come up to an answer that was consensus in nature about the route that the company would take and the capabilities that they had. The simplest questions asked in the conference room was ‘how would the company be able to take the business forward?’ There were too many options for developing new products and services, but which would be the best for which industry? Which option would make the employees enjoy their work more, while giving them more business and reputation, as well as making them contemporary to the clients? This was the debate which sparked off at 5 p.m. and continued till midnight. The product and services of the company had received huge appreciation globally but Blue Vector seemed to be more ambitious than their competitors. With a registered company in 2017, a strong team and advisors, Piyush kept on harping on the same questions: What's next for us? Are we ready for it?




We acknowledge our heartfelt gratitude to Dr. Asim Talukdar who not only helped us in gaining access to The Blue Vector and be a point of connect between The Blue Vector Team and us, but also always ready to help us out in any possible way required.


Dasgupta, S. and Ganguly, A. (2019), "Miles to Go But Which Road to Take: An Entrepreneurial Dilemma", Ramesh, M.A., Grover, P. and Dasgupta, S. (Ed.) Start-up Marketing Strategies in India, Emerald Publishing Limited, Leeds, pp. 57-73.



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