TY  - CHAP
AB  - Abstract Anglo-centric scholarship understands authenticity of online mediated performance for acquiring fame as a context-dependent claim, requiring labor in displaying a vulnerable self that is evaluated and validated by a relevant audience. This book chapter examines this concept in a non-Western context through a case study of a Pakistani microcelebrity, Qandeel Baloch. By explaining how Pakistani broadcast celebrity performances continue to be evaluated by religious and moral standards, this analysis finds how a transgressive performance shapes an authentic microcelebrity claim on social media.
SN  - 978-1-78756-749-8, 978-1-78756-750-4/
DO  - 10.1108/978-1-78756-749-820181013
UR  - https://doi.org/10.1108/978-1-78756-749-820181013
AU  - Aziz Fatima
ED  - Crystal Abidin
ED  - Megan Lindsay Brown
PY  - 2018
Y1  - 2018/01/01
TI  - Performing as a Transgressive Authentic Microcelebrity
T2  - Microcelebrity Around the Globe
PB  - Emerald Publishing Limited
SP  - 131
EP  - 143
Y2  - 2024/09/21
ER  -