musical.ly and Microcelebrity Among Girls

Microcelebrity Around the Globe

ISBN: 978-1-78756-750-4, eISBN: 978-1-78756-749-8

Publication date: 19 November 2018

Abstract

This chapter investigates the dynamics of teenage girls' musical.ly productions in relation to microcelebrity inspirations and (non)aspirations, and centrally details the mixed methodologies involved in the research process. The analysis focuses on the flow of the musical.ly app as evidenced through the walk-through method and young girls' engagements with the platform as solicited through personal observations and two small focus group discussions.

Keywords

Citation

Şimşek, B., Abidin, C. and Brown, M. (2018), "musical.ly and Microcelebrity Among Girls", Abidin, C. and Brown, M. (Ed.) Microcelebrity Around the Globe, Emerald Publishing Limited, pp. 47-56. https://doi.org/10.1108/978-1-78756-749-820181004

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Emerald Publishing Limited

Copyright © 2019 by Emerald Publishing Limited

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