Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison
Applying Partial Least Squares in Tourism and Hospitality Research
ISBN: 978-1-78756-700-9, eISBN: 978-1-78756-699-6
Publication date: 14 December 2018
Acknowledgements
Acknowledgment
The authors would like to thank the Autonomous Community of Madrid for its funding of this research derived from the program of activities related to R&D in Social Sciences and Humanities, called the “PTRTIJR-CM.”
Citation
García-Madariaga, J., Recuero Virto, N., Francisca Blasco López, M. and Manzano, J.A. (2018), "Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison", Ali, F., Rasoolimanesh, S.M. and Cobanoglu, C. (Ed.) Applying Partial Least Squares in Tourism and Hospitality Research, Emerald Publishing Limited, Leeds, pp. 153-184. https://doi.org/10.1108/978-1-78756-699-620181008
Publisher
:Emerald Publishing Limited
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