Conceptual Approaches to Determining, Diagnostics, and Forecasting the Region's Consumer Market
Specifics of Decision Making in Modern Business Systems
ISBN: 978-1-78756-692-7, eISBN: 978-1-78756-691-0
Publication date: 1 August 2019
The policy of strategic diagnostics in the modern economy of Russia's regions is built in a contradiction. The expected growth of the share of material production in GRP was not confirmed. Analysis of economic indicators allows stating the expected tendency in dynamics of development of tertiary spheres. A dominating element of structural changes of economy is consumer market.
Several methodological approaches to defining the category “consumer market” are distinguished: marketing, institutional, reproduction, and economic.
For formation of methodological foundations of evaluation of consumer market, several methodologies are systematized. A methodology including two stages of evaluation of development of consumer market is offered: diagnostics (first stage) and forecasting (second stage) of the region's consumer market.
According to evaluations obtained by the authors, a strategic factor of structural changes in Russia's economy is regions' consumer market. Its well-balanced development ensures acceleration of progressive structural changes in economy. A dominating factor in the structure of consumer market is trading sphere, and a tool of structural changes is trading the goods of local and domestic manufacturers.
Lukhovskaya, O.K., Guryeva, O.Y., Perov, V.I., Malova, I.V. and Kochetkova, T.S. (2019), "Conceptual Approaches to Determining, Diagnostics, and Forecasting the Region's Consumer Market", Popkova, E.G., Chesnokova, A.V. and Morozova, I.A. (Ed.) Specifics of Decision Making in Modern Business Systems, Emerald Publishing Limited, Bingley, pp. 197-208. https://doi.org/10.1108/978-1-78756-691-020191020
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