Originality/value: Due to determined peculiarities, such advantages of the European model as making of well-balanced managerial decisions from positions of all interested parties, low expenditures for decision making due to usage of internal outsource, high effectiveness of marketing activities, and integration of managerial staff that allows solving current problems of the business system are achieved. However, in the European model, the process of making of managerial decisions is the longest as compared to other studied regional models. That's why application of the European model of decision making in modern business systems allows achieving high effectiveness of this process in a period of stability, and in case of downward wave of economic cycle, this model cannot ensure high effectiveness of managerial decisions.
Litvinova, T.N. (2019), "European Model of Decision Making in Modern Business Systems", Popkova, E.G., Chesnokova, A.V. and Morozova, I.A. (Ed.) Specifics of Decision Making in Modern Business Systems, Emerald Publishing Limited, pp. 187-193. https://doi.org/10.1108/978-1-78756-691-020191019Download as .RIS
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