Originality/value: Peculiarities of making of managerial decisions in modern business systems, predetermined by observation of the basic principles, are shown: constant monitoring of external environment for determining new possibilities and actual problems and determining the need for managerial decisions; founding on materials of marketing research, conduct of marketing communications for informing and supporting loyalty of interested parties in the process of implementation of decisions; and striving for increasing or at least preserving the uniqueness and effectiveness of business system during decision making (criterion of optimality of decisions).
Bogoviz, A.V., Lobova, S.V., Ragulina, J.V., Alekseev, A.N. and Khachaturyan, A.A. (2019), "The Basic Principles of Functioning and Development of Modern Business Systems", Popkova, E.G., Chesnokova, A.V. and Morozova, I.A. (Ed.) Specifics of Decision Making in Modern Business Systems, Emerald Publishing Limited, Bingley, pp. 31-37. https://doi.org/10.1108/978-1-78756-691-020191005
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