Index

Reputation Management

ISBN: 978-1-78756-610-1, eISBN: 978-1-78756-607-1

Publication date: 10 December 2018

This content is currently only available as a PDF

Citation

Langham, T. (2018), "Index", Reputation Management (PRCA Practice Guides), Emerald Publishing Limited, Bingley, pp. 255-269. https://doi.org/10.1108/978-1-78756-607-120181015

Publisher

:

Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited


INDEX

Aachen-Laurensberger Rennverein e.V.
, xxii

Aarts, Dirk
, 138

ABC
, xxiii, 202

Actors, reputation management of
, 79–82

importance of publicists
, 81–82

Adage
, xxiii

Ad Council
, xxi

AdFactors PR
, 140

Adidas
, 67

Aegis Media
, 177

AFME
, 198

Agency 1323
, 154–155

Ahmed, Kamal
, 97, 104–107, 203

The Life and Times of a Very British Man
, 98

Alderbaran
, 216

Aldi
, 30

Alex Rider
, xxiii

Alibaba
, 46

Allstate Insurance
, 111, 118, 135–136

Amazon
, 67

American Peanut Council
, 173–174

Amis, Kingsley
, 17

Anderson, Iain
, xix, 98, 108

Anti-Illegal Betting Taskforce
, 92

Antimicrobial Resistance (AMR)
, 163

Approach and Juntos
, 147

Argyle Public Relations
, 173–174

Arthur W. Page Society
, xxi

Artificial intelligence (AI)
, 215–217

Asahi Shimbun
, 202

Asian Racing Federation
, 92

Associated Press
, xxiii

Atkinson, Rowan
, 15

The Atlantic Council
, xxi

Atmosphere Communications
, 162–163

Authenticity
, 6–7, 26, 27, 144, 209

Authenticity factor (Af)
, 72

Avenir Global
, 171

Avian WE
, xxv

Azab, Rania
, 139

Bacău, Agricola
, 166, 167

Badal, Madan
, 140–141

Balsam, Beth
, 141

Band-Aid
, 215

Baroness Harding of Winscombe. See Harding, Diana Dido

Bartlet, President
, 122

Bayer
, 170–171

BBC
, xix, 66, 97, 101, 104, 202, 203

Beijing Olympics
, 159–160

Be-It Agency
, 164–165

Bell Pottinger
, 117, 183

Benedigova, Michaela
, 142

Bezos, Jeff
, 3

Birmingham Business School’s Centre for Responsible Business
, xxxi

#BlackLivesMatter
, 200

Bloomberg
, xxiii, xxx, 3

Blyth, James
, 180

Blyton, Enid
, 17

BMW
, 67

BMW Group
, 52

Bond, James (character)
, 16–18

Bond markets
, 31

Booker, Niall
, 187–190

Bookseller Association
, xxiii

Bosch
, 67

Boschi, Helena
, xix, 70, 76

BP
, 137, 184, 195

#BrandAnarchy
, 234

Brand reputation
, 31

Brand value
, 235

#BrandVandals
, 233, 234, 235–236

Branson, Richard
, 7

Bravery
, 235–236

Brazil
, 46

Brexit
, 52, 207, 210

British Book Awards
, xxiii

British Press Awards
, xxv

British Psychological Society
, xx

British Society of Magazine Editors
, xxvii

British Virgin Islands (BVI)
, 2

Brunswick
, 220

Buffet, Warren
, 29–30, 112

The Burning Chambers
, 101, 103

Burson-Marsteller
, 153–154

Business Commission
, xxii

Byanyima, Winnie
, 193

Call My Agent
, 81

Cambridge Analytica
, 183, 202, 224

Cameron, David
, 23

Campaign
, xxvii

Campaigns That Shook the World: The Evolution of Public Relations
, 8

Campofrío
, 165–166

Canada
, 53, 57

Cannes Lions
, xxiii

Canon
, 67

Canterbury Earthquakes (2011)
, 150–151

Capitalism
, 19

Capitec Bank
, 162–163

Cardiff School of Journalism
, 198

Case studies
, xxiii, xxxv, 111, 118, 137–180

Cass Business School
, xxvii

Centrica
, 198

Chan, Jackie
, 160

Channel One
, 178–179

Charles II, King
, 12

Chartered Institute of Public Relations (CIPR)
, xxxx, 216–217

Chase India
, 163

Chatbots
, 217

Chelsea College of Art & Design
, xxiv–xxv

Cheltenham Gold Cup
, 185

The Chicago Council on Global Affairs
, xxi

Chicken industry
, 148–149, 166, 167

ChiefExecutive.net
, 6

Chief Reputation Officer
, 63–65

Childe Harold
, 17

Children’s Aid Society
, xxi

Chile
, 171, 176

China
, 45–46, 57, 70

international reputation management
, 86–88

China Daily
, xxiv

China Watch Institute
, xxiv, 70

Christian Aid
, 2

Christiansen, Niels
, 6

Christow Consultants
, xxix

Churchill, Winston
, 65

Cicero Group
, xix, 98, 108

Clios
, xxiii

30% club
, xxvi

CNBC
, xxiii

CNC Communications
, 170

Coca Cola
, 30

Coca-Cola Company
, 164–165

Cognitive dissonance
, 77

Cole, Simon
, 73

Collins, Mary
, 198

Collision
, xxiv

24/7 Communication
, 138

Concordia
, xxiv

Confucius
, 47, 70, 86

Cooper, Alison
, 123

Co-operative Bank
, 151–152

Copenhagen Business School
, xxxx

Corden, James
, 79

Corporate activism
, 208

Corporate Affairs Academy
, xxix

Corporate image
, 1

Corporate social responsibility
, 11–12

Country RepTrak
, 52–53

dimensions and attributes
, 54

top 10 countries
, 56–57

Country reputation
, 52–53

cultural appeal
, 52–53

factors influencing
, 53–54

trends in
, 54–56

Craig, Daniel
, 16

Crisis
, 9, 12, 19–20

Crisis communications
, 192–193

Crisis management
, 74, 181, 183–185

Crisis preparedness
, 116, 182

Cruise, Tom
, 15

Customer satisfaction
, 112

Cyber security
, 182, 186

Czech Doctors’ Union
, 145–146

Czech Republic
, 145

The Daily Telegraph
, xxii, xxv

Dame Helena Morrissey. See Morrissey, Dame Helena

D’Antona, Rosanna
, 143

DeGeneres, Ellen
, 141

de la Luz Velasco, Marilú
, 176

Deloitte
, 97, 101

Dench, Dame Judi
, 18

Denmark
, 52

Department of Veterinary Clinical Services
, 93

Diageo
, 179–180

Dickinson, Emily
, xx, 35

D’Ieteren
, 169–170

Digitalis
, 118

Disney, Walt
, 7

Diversity Project
, xxvi

Doorley, John
, xx, 2, 69, 71–76

Dove’s ‘Campaign for Real Beauty’ (CFRB)
, 25

Dow Jones
, 213

Downing Street, No.
, 10, 23, 198, 199

DSM Sinochem Pharmaceuticals (DSP)
, 163

Duke of Richmond and Gordon. See Lennox, Charles Gordon

Duracell
, 141–142

Earl, Steve
, xxi, 221, 233

Eccles
, 29

Echo Chamber Podcast
, xxviii

Edelman, Richard
, xxi, 20, 26, 43–47

Edelman Trust Barometer (2018)
, 43–44, 72–73

China
, 45–46

media
, 44–45

US
, 45

Edelman Trust Monitor
, 237

Edinburgh Business School
, xxvii, 190

Edinburgh University
, xxvi

EFFIEs
, xxiii

Egerton, Taron
, 79

Ego
, 78

Egypt
, 139

Elon University
, xx, 71

Eminem
, 2

Employer Value Proposition
, 138

Engelbrecht-Bresges, Winfried
, xxii, 70, 89

English, Simon
, xxii, 118, 121, 125

Enron
, 228

Esnouf, Guy
, 144

European Science Council
, 202

European Union
, xxiv, 2, 22

Ewing Public Relations
, 145

Extend
, 176

Facebook
, 103, 215, 223

Fake news
, 44, 47–48, 117, 125–126, 212–214, 217, 232

FarmHer
, 159

Farner Consulting AG
, 157

FDA
, 10

Ferrarelle
, 143

Festinger, Leon
, 77

Festival of Speed
, 13, 15

Financial Times
, xxiii, xxvi, xxvii, xxx, 31, 207

Fink, Larry
, 93

Fink, Steven
, 184

Finland
, 56–57, 60

Finn Partners company
, 178

Finsbury
, 70

Fischer-Appelt, Andreas
, 146

FischerAppelt AG
, 146

Fishburn Hedges
, 152

Fleming, Ian
, 16

Flores, Cesar
, 168

Food and Drink Federation
, 179

Forbes
, xxiii, xxx

Foreign Account Tax Compliance Act (FATCA)
, 203

Fortune
, xix, xxvi, 43, 73, 156, 181

4PR Group
, 139

Foyle’s War
, xxiv

France
, 53

Fraser, George Macdonald
, 18

Frisch, Bob
, 61

FTI Consulting
, xxx, 82

FTSE company
, 108

Gadhia, Jayne-Anne
, 123

Galleria Cembalo
, 13

Garcia, Beth
, 147

Garcia, Helio Fred
, 2, 69, 73

Garfield, Liv
, 123

Gates, Bill
, 7

G8 economies
, 53

General Motors
, 75

Genesis Burson-Marsteller India
, 168–169

Gennerud, Hans
, 148

George, Lisa
, 149

Germany
, 52–53

Gervais, Ricky
, 79

Gettysburg Foundation
, xxi

Gibbons, William
, 215

GiveOUT
, 110

Global Communications Report
, xxviii

Global Reporting Initiative
, 21

Global RepTrak
, 43, 50, 67

Country RepTrak study
, 52–53

top 10 reputable companies
, 51–52

Global RepTrak
, 100, 49–50

Global Reputation Centre
, 19

Global Salmon Initiative (GSI)
, 171–172

Go Bus campaign
, 139

Goldring, Mark
, 192–193

A Good Time to be a Girl, Don’t Lean In, Change the System,
, xxvi

Goodwin, Fred
, 124

Goodwood Estate
, 7, 12–15

Google
, 9–10, 52, 67, 118–120, 215, 217

GrandMet
, 179

Green, Neil
, 150

Green, Sir Philip
, 123

Gresham’s Law
, 44

Grey-Thompson, Tanni
, 104

G&S Business Communications
, 158

Guardian
, xxvii, 202, 209, 224

Guinness
, 179

Gullers Grupp
, 148

Gupta Brothers
, 117

Hahn-Griffiths, Stephen
, xxii, 43, 48, 205

Haiti Earthquake (2010)
, 191

Hamilton, Lewis
, 15, 107

Harding, Diana Dido
, 184, 185–186

Hardy, Tom
, 79

Harington, Kit
, 79

Harman, Harriet
, 104

Harris, Thomas
, 18

Harvard Business Review
, 29, 61

Hastings, Laura
, 151

Havas PR Milan
, 143

Hawthorne, Daniel
, xxiii

Haymarket Media
, xxviii

Headland
, 152

Hedges, Neil
, 152–153

Heinz baked beans
, 30

Heriot Watt University
, xxvi

Hesleden Partners
, xxix

Holmes, Paul
, xxiii, 220–221

Holmes Report
, xxv–xxvi, xxviii, 5, 18, 220

Hong Kong
, xxii, xxviii, 174

Hong Kong Jockey Club
, xxii, 70, 89, 91

Horowitz, Anthony
, xxiii, 5, 16

HSBC
, 187, 189–190

HSBC’s Household Finance Corporation
, 188–189

Hunt, Sir Tim
, 197

Ibuki, Masaru
, 7

IMF
, 60

Imperial Brands
, 123

The Independent
, xxvi

India
, 46

Indonesia
, 46

Integrity of sport
, 90, 92

Intel
, 52

Interel
, 169

The International Communications Consultancy Organisation (ICCO)
, xxv, xxxvi

International Consortium of Investigative Journalists (ICIJ)
, 114, 201

International Federation of Horseracing Authorities
, xxii

Internet bullies
, 11, 83, 126, 234, 235–236

IOC
, 89

Ipsos Global Reputation Centre
, 43

Ipsos Global Trends
, 204

Ipsos MORI Reputation Centre
, xxvi, 1, 19, 205, 208

Ipsos Reputation Council
, 209–210

Ireland
, 57

Iris Public Relations DMCC
, 149

Italy
, 53

Japan
, 46, 52–53, 57

Jay Chiat Award
, xxiii

JBS
, 46

Jericho Chambers
, xxvii, 224

Jing, Fu
, xxiv, 70, 86

John Lewis
, 26

Christmas advertising campaign
, 206

Johnson, Paul
, 17

Johnson & Johnson (J&J)
, 137, 157–158

Jonkus, Artūras
, 154–155

Joseph, Maxwell
, 179

Journalism
, 201–202, 211–214

AI and machine learning in context of
, 216

Joyce, Alan
, 209

Kalanick, Travis
, 11

Kalavar, S.
, 181

Kantar Millward Brown
, xx

Kekst CNC
, 170

Kellaway, Lucy
, 207

Kennedy, Charles
, 66

Kenya
, 155

Ketchum
, xxx, 233

KFC
, 235

Kidman, Nicole
, 62

Kimandi, Janet
, 155

King, Dave
, xxiv, 118–119

King, Lindy
, 70, 79–82

Kingfisher
, 185

Klenk & Hoursch AG
, 177

Knapp, Urs
, 157

Knightley, Keira
, 79

Kobe Steel
, 46

Konkan Railway Corporation Limited (KRCL)
, 140–141

KYC (Know Your Customer) compliance services
, 119

Lagarde, Christine
, 60

Lambert, Luke
, 158

Land Art Generator Initiative
, 149–150

Land of Saviours
, 143

Langham, Tony
, xvii

Languedoc Trilogy
, 101

Lansons
, 70, 151, 160

The Leadership Lab – Understanding Leadership in the 21st Century
, xxv

Lector, Hannibal
, 18

LEGO
, 6, 59–60, 67

Le Monde
, 202

Lennox, Charles Gordon
, 7–8, 12–15

Leno, Jay
, 15

Levanter Africa
, 156

Lever Brothers
, 208

Leveson Inquiry
, 125

LEWIS
, 230

Lewis, Chris
, 221, 230

Lewis, Martin
, 7–8, 22

Lewis, Simon
, 198

Lewis, William
, xxv, 202, 208, 211, 216

LEWIS Advisory Board
, xxv

Lex Column
, xxx

LGBT freedoms and inclusion
, 108–110

LGIM
, xxvi

Lifebuoy
, 21

LinkedIn
, 220

‘Little Boy Freezing’ campaign
, 173

Liu, David
, 159

Live Journalism
, 213–214

Llorente y Cuenca
, 165

Lloyd, Phyllida
, 104

London Evening Standard
, xxii

London Stock Exchange
, 29–30

Loughborough University’s Online Civic Culture Centre for Doctoral Training
, xx

Louvre Abu Dhabi
, 206

Lynx/Axe
, 26

Ma, Jack
, 7

Machiavellian
, 65

Maggi Noodles
, 168–169

Mahajan, Sugandha
, 163–164

Malmgren, Dr Pippa
, xxv

Management Today
, xxvii

Mantri, Nitin
, xxv, 5, 8, 9

Marchant, Dr Caroline
, xxvi, 190

Martin Lewis Money Show
, 22

Masaru, Akio
, 7

Mayo, Rebecca
, 160

McAvoy, James
, 79

McDonald’s
, 138

McGarry, Leo
, 122

McGill University
, xxx

McKie
, 197–198

McKinsey
, 181

McLaren, Richard
, 89

M2.0 Communications
, 167

Measurement of reputation
, 43

Merck
, 71, 146–147

#MeToo movement
, 57, 81, 83, 104, 200, 206, 223

Mianzi
, 86

Michigan State University
, 75

Microsoft
, 9, 52, 67

Miles, Bernard
, 18

Millennial in reputation management
, 93–95

Miller, Sienna
, 79

Ming, Yao
, 160

Mishcon
, xxxi, 118, 124

Mixed-race identity
, 105

M-KOPA Solar
, 155–156

M&Ms
, 215

Money Saving Expert (MSE)
, 22–24

Moneysupermarket.com
, 160–161

3 Monkeys
, xxi

Moore, Sir Roger
, 17

Morrison, Tony
, 104

Morrissey, Dame Helena
, xxvi, 97, 99–101

Mosse, Kate
, 98, 101–104

The Burning Chambers
, 101, 103

centrality and independence of female characters
, 102

Multiple reputations
, 2–3

Munger, Charlie
, 112

9/11 Museum
, xxi

Musk, Elon
, 235

Mysore, M.
, 181

Nadella, Satya
, 11

Nasser, Dr Lawrence G.
, 75

National Committee on US China Relations
, xxi–xxii

National Emergency Office (Onemi)
, 176–177

National Health Service (NHS)
, xxviii, 185

National Portrait Gallery
, xix

NatWest
, 198

NBC
, xxiii

Nel, Nicola
, 162–163

Neog, Manash K
, 163–164

Nestlé
, 10, 168–169

Netflix
, 81, 93

Net1 UEPS Technologies
, 153

New Blood
, xxiv

Newcastle University
, xxx

Newquist
, 29

New York Times
, 202

New York University
, xx, xxiii

New Zealand
, 150

NHS
, 185

NGOs
, 200–201

Nicandrou, James
, xxvi, 35

Nielsen, Kaspar Ulf
, xxix, 111, 118, 127

Nielsen Author of the Year Award
, xxiii

Nikolayeva, Kristina
, 164

Nixon, Simon
, 160–161

Nooyi, Indra
, 6

North Korea
, 53

Norton, Graham
, 81

Norway
, 172–173

Novo Nordisk
, 111, 118, 134–135

NPower
, 144

NPR
, xxiii

Nuclear threat of North Korea
, 53

Oakbay Investments
, 117

Obama, Barack
, 107

Obsession for perfection
, 7

Office for Schools
, 84

Ogilvy
, 26

Oliver, Jamie
, 200

Onemi
, 176–177

Online Publication Claims: A Practical Guide
, xxiv

Online reputation management
, 118–121

‘Operation carwash’ corruption scandal, Latin America
, 53

Opinium Research
, xxvii, xxxvi, 31, 33–35, 37–38

Organisation’s reputation
, 1

Oxfam
, 83–85, 93, 190–194

Oxford Living Dictionary
, 75

Painter, Matthew
, xxvi–xxvii, 201, 208

Palazzo Borghese
, 13

Panama Papers
, 201

Paradise Papers
, 201

Paranoia
, 7, 24

Parsons, Clare
, xvii, xxxv

Pascale, Blaise
, 82–83

Patagonia
, 209

Peanut butter
, 173

Peanuts
, 173–174

Pepper (robot)
, 216

PFD
, 79

Pfizer
, 142–143

Philippines
, 167–168

Phillips, Robert
, xxvii, 220, 224

Pike, Rosamund
, 79

Piketty, Thomas
, 218

Pinedo, Arturo
, 165–166

Poland
, 138, 154

Polman, Paul
, 5, 18–21, 30

Pope
, 78

Powell, Enoch
, 105

Power of Five
, xxiii

PRCAI
, xxv, 9

4PR Group
, 139

Pride March
, 108

PR industry
, 61, 95, 225

Privacy law
, 126

PROI Worldwide
, xxviii

PRWeek
, xxiii

Public leadership
, 224–226

Purpose-driven business
, 6–7, 50

Qatar
, 14

Quaker Oats
, 6

Rainier PR
, xxi

RBS
, 224

Red House Children’s Book Award
, xxiii

Redmayne, Eddie
, 79

Reeves, Keanu
, 15

Remington Razors
, 215

RepTrak®
, xxiii, 6, 43, 49–54, 56, 67

Reputation
, 1, 237–238

benefits of enhanced
, 33

building a good
, 9–12, 80

cheerful work culture and
, 10–11

corporate social responsibility and
, 11–12

customer’s trust and
, 9–10

definition of
, 2

engagement across stakeholders and
, 12

impact on companies (2018)
, 48–50

importance of publicists
, 81

multiple
, 2–3

product quality and timely innovation
, 10

senior professionals and
, 3

as tangible asset
, 30–31

as value addition to organization
, 31–34

value of
, 8

Reputational recovery
, 183–185

Reputation competencies
, 127–136

business rationale
, 129–130

integration
, 131

intelligence and strategy
, 130

management and accountability
, 130–131

Reputation Council
, 19, 209–210

Reputation counsellor
, 223

Reputation Dividend’s report
, 30, 73

The Reputation Game
, 3

Reputation Games
, 70

Reputation Institute
, 43

Reputation Leaders Network
, 129

Reputation management
, 60–61

of actors
, 79–82

AI and
, 217

blueprint for
, 194

campaign
, 25–27

CEOs, role of
, 62–63, 121–124

Chief Communications Officer (CCO), role of
, 65–66

Comprehensive Reputation Management
, 72, 75–76, 111

consultancy
, 221–223

crisis handling
, 65

decisions
, 61–62

ethics
, 116–117

future of
, 219–221

higher value functions
, 229

international
, 86–88

lawyer’s perspective
, 124–127

in millennial
, 93–95

online
, 119–121

organisational capability and
, 229

plan for
, 50–51

real reputation heroes
, 67

remuneration policies
, 112

risk mitigation and crisis preparedness
, 116

social media and
, 198–199

in sports
, 89–92

strategic approach
, 228–229

trends affecting
, 219–221

Reputation Management
, 2, 73

Reputation Management—The Key to Successful Public Relations
, 69

Reputation management toolkit
, 111–112

Reputation managers
, 117

Reputation protection
, 115

Rhone Poulenc Rorer
, 144

Rieselova, Pavlína
, 145

Risk mitigation
, 116, 182

Rock in Rio
, 147–148

Rogalski, Eliza
, 166–167

Rogalski Damaschin Public Relations
, 166

Rogers, Danny
, xxvii, 8, 25

Rogge, Jacques
, 89

Rolex
, 1, 9–10, 51, 67

Rolls-Royce
, 52

Romania
, 166–167

Roosevelt, Theodore
, 100

Roque, Doy
, 167

Rossi, Valentino
, 15

Routledge
, 72–73

Roxhill
, xxii

Royal Bank of Scotland
, 124

Royal Society
, xxiv

Russia
, 53, 57, 60, 110

Russia, re-emerging might of
, 52–53

Sagar, Prema
, 168

Saïd Business School
, xxix

Sainsbury
, 185

Samsung
, 137, 183

Sandberg, Sheryl
, 94

Saunders, Ernest
, 179

Savile, Sir Jimmy
, 66–67

Schuybroek, Jean-Leopold
, 169

SeeSame
, 142

Senate SHJ
, 150

SERP (Search Engine Results Page) management
, 120

Severn Trent
, 123

Sexual harassment
, 231

Shandwick Communications
, xxix

Shatz
, 29

Shell
, 152–153

Shimbun, Asahi
, 202

Shue Yan College
, 174–175

Signal
, xxii

Silos in business
, 42–43

Singapore
, 46

Sky News
, 191

Släger
, 172

Slovakia
, 142, 154–155

Smartmatic
, 167–168

Smirnoff
, 30

Smith, Dallas
, 70, 79–82

Soady, Kevin
, 170, 199

Social media
, 12, 18, 44, 51, 81, 85, 94, 99, 114, 125–127, 139, 152, 159–160, 162, 164, 170, 175, 183, 189, 197–200, 221, 230–233

Softbank
, 216

Soho
, 79

Sony
, 7, 67

Sorrell, Sir Martin
, 123

SOS Children’s Villages
, 172–173

South Africa
, 101, 103, 117, 153, 162–163

Spears Reputation Index
, xxiv

The Spectator
, 22

Sports, reputation management in
, 89–92

integrity and merit
, 90–92

Sports Direct
, 202

Stern, Stefan
, 224

Stevens, James
, xxvii, 35

Stonewall
, xix

Strategic Public Relations Group
, 174

Streaming: The Future of Entertainment and Data Powered Health
, xxvi

Sudhaman, Arun
, xxviii, 5, 8, 18, 30

The Sun
, xxii

Sunday Telegraph
, xxii

Sutton, Ralph
, 171

Sverdrup, Henning
, 172

Sweden
, 56

Swedish Poultry Association
, 148–149

Switzerland
, 52, 56

Syngenta
, 158–159

TalkTalk Group
, 185

Tangible asset
, 30–31

Tangible benefits of reputation
, 30–31

recipients of benefits
, 34

Tata, Jamsetji
, 7

Tata Sons
, 11

Taylor & Francis
, 72

Telegraph Media Group
, xxv

Tencent
, 46

Teneo Blue Rubicon
, 220, 227

Tesco
, 185

Thalidomide
, 180

Thatcherism
, 93

The 2014 CEO Challenge
, 74

The Conference Board
, 74

The Great Places to Work Institute
, 43

The Queen
, 198

Thomas Cook
, 185

Thomas, Lara
, xxviii, 70, 93

Thoreau, Henry David
, 202

Thoughtful giving, concept of
, 26

Timidity of business
, 207

Tisch, Daniel
, 173

Too Fast To Think
, xxv

Towers, Basil
, xxix, 220, 227

Toys for Tots programme
, 141

Tropicana
, 6

Trump, Donald
, 107, 203, 235

Trump administration
, 53

Trust Index
, 45–46

China’s trust
, 45–46

Trust Me, PR Is Dead
, xxvii, 220, 224

Tsang, Richard
, 174

Tutu, Archbishop Desmond
, 193

24/7 Communication
, 138

Twitter
, 103, 197

UAE
, 46

Uber
, 11

UK
, 53, 57

UK Dividend Report (2018)
, 29

Unilever
, 18–21, 26

United Agents
, 70, 79, 81

United Airlines
, 84, 223

United Airlines crisis
, 74

United Arab Emirates
, 149

University College London (UCL)
, 197

University of the Arts, London
, xxv

US
, 45, 52–53, 57

USA Gymnastics
, 75

US Library of Congress
, 72

The US Olympic Committee
, 75

Value of reputation management
, 31–34

Virgin Money
, 123

VISA
, 206

Vodafone
, 198

Volkswagen emissions scandal
, 75, 83, 169–170, 223–224

von Holdt, Bridget
, 153

VW
, 137

Wache, Uwe
, 177

Waddington, Stephen
, xxx, 221, 233

Wage stagnation of working class
, 46–47

Waitrose
, 30

Waller, David
, xxx, 3, 59, 70

Wall Street Journal
, xxiii, xxv, xxx, 208, 211, 213, 216

Walt Disney
, 7, 52

Watch Institute
, 70

Weber Shandwick
, 159

Weinstein, Harvey
, 83–84, 183

Wells Fargo
, 223

West Wing
, 121

Westwood, Hazel
, xxxi, 190, 200

Whistle-blowers
, 202, 204–205

Whittle Communications
, 178

Widmeyer, Scott
, 178

Widmeyer Communications
, 178

Wiggins, Sir Bradley
, 232

Wikipedia
, 217

Williams, Ian
, 161

Winslet, Kate
, 79

Women and reputation
, 99–101

Women’s Prize for Fiction
, 101

Woollcott, Emma
, xxxi, 118, 124

Worcester, Bob
, 1

Worker perception of reputation
, 35–37

importance to both genders
, 38–39

salary aspects
, 37–38

short-term, personal experience
, 35–36

World Economic Forum
, xxii, 20

World Equestrian Festival, CHIO Aachen
, xxii

WPP
, 123

Wright, Ian
, 179

WSJ
, xxiii, xxv, xxx, 208, 211, 213, 216

Xi Jinping, President
, 87

X2PR
, 141

Yahoo Finance
, 29

Young, Toby
, 84–85

Younger, Rupert
, 3, 70

Yukos
, 154–155

Zeno Group
, xxi, 233

Zuckerberg, Mark
, 7