Aachen-Laurensberger Rennverein e.V.

, xxii

Aarts, Dirk

, 138

ABC

, xxiii, 202

Actors, reputation management of

, 79–82

importance of publicists

, 81–82

Adage

, xxiii

Ad Council

, xxi

AdFactors PR

, 140

Adidas

, 67

Aegis Media

, 177

AFME

, 198

Agency 1323

, 154–155

Ahmed, Kamal

, 97, 104–107, 203

The Life and Times of a Very British Man

, 98

Alderbaran

, 216

Aldi

, 30

Alex Rider

, xxiii

Alibaba

, 46

Allstate Insurance

, 111, 118, 135–136

Amazon

, 67

American Peanut Council

, 173–174

Amis, Kingsley

, 17

Anderson, Iain

, xix, 98, 108

Anti-Illegal Betting Taskforce

, 92

Antimicrobial Resistance (AMR)

, 163

Approach and Juntos

, 147

Argyle Public Relations

, 173–174

Arthur W. Page Society

, xxi

Artificial intelligence (AI)

, 215–217

Asahi Shimbun

, 202

Asian Racing Federation

, 92

Associated Press

, xxiii

Atkinson, Rowan

, 15

The Atlantic Council

, xxi

Atmosphere Communications

, 162–163

Authenticity

, 6–7, 26, 27, 144, 209

Authenticity factor (Af)

, 72

Avenir Global

, 171

Avian WE

, xxv

Azab, Rania

, 139

Bacău, Agricola

, 166, 167

Badal, Madan

, 140–141

Balsam, Beth

, 141

Band-Aid

, 215

Baroness Harding of Winscombe. See Harding, Diana Dido

Bartlet, President

, 122

Bayer

, 170–171

BBC

, xix, 66, 97, 101, 104, 202, 203

Beijing Olympics

, 159–160

Be-It Agency

, 164–165

Bell Pottinger

, 117, 183

Benedigova, Michaela

, 142

Bezos, Jeff

, 3

Birmingham Business School’s Centre for Responsible Business

, xxxi

#BlackLivesMatter

, 200

Bloomberg

, xxiii, xxx, 3

Blyth, James

, 180

Blyton, Enid

, 17

BMW

, 67

BMW Group

, 52

Bond, James (character)

, 16–18

Bond markets

, 31

Booker, Niall

, 187–190

Bookseller Association

, xxiii

Bosch

, 67

Boschi, Helena

, xix, 70, 76

BP

, 137, 184, 195

#BrandAnarchy

, 234

Brand reputation

, 31

Brand value

, 235

#BrandVandals

, 233, 234, 235–236

Branson, Richard

, 7

Bravery

, 235–236

Brazil

, 46

Brexit

, 52, 207, 210

British Book Awards

, xxiii

British Press Awards

, xxv

British Psychological Society

, xx

British Society of Magazine Editors

, xxvii

British Virgin Islands (BVI)

, 2

Brunswick

, 220

Buffet, Warren

, 29–30, 112

The Burning Chambers

, 101, 103

Burson-Marsteller

, 153–154

Business Commission

, xxii

Byanyima, Winnie

, 193

Call My Agent

, 81

Cambridge Analytica

, 183, 202, 224

Cameron, David

, 23

Campaign

, xxvii

Campaigns That Shook the World: The Evolution of Public Relations

, 8

Campofrío

, 165–166

Canada

, 53, 57

Cannes Lions

, xxiii

Canon

, 67

Canterbury Earthquakes (2011)

, 150–151

Capitalism

, 19

Capitec Bank

, 162–163

Cardiff School of Journalism

, 198

Case studies

, xxiii, xxxv, 111, 118, 137–180

Cass Business School

, xxvii

Centrica

, 198

Chan, Jackie

, 160

Channel One

, 178–179

Charles II, King

, 12

Chartered Institute of Public Relations (CIPR)

, xxxx, 216–217

Chase India

, 163

Chatbots

, 217

Chelsea College of Art & Design

, xxiv–xxv

Cheltenham Gold Cup

, 185

The Chicago Council on Global Affairs

, xxi

Chicken industry

, 148–149, 166, 167

ChiefExecutive.net

, 6

Chief Reputation Officer

, 63–65

Childe Harold

, 17

Children’s Aid Society

, xxi

Chile

, 171, 176

China

, 45–46, 57, 70

international reputation management

, 86–88

China Daily

, xxiv

China Watch Institute

, xxiv, 70

Christian Aid

, 2

Christiansen, Niels

, 6

Christow Consultants

, xxix

Churchill, Winston

, 65

Cicero Group

, xix, 98, 108

Clios

, xxiii

30% club

, xxvi

CNBC

, xxiii

CNC Communications

, 170

Coca Cola

, 30

Coca-Cola Company

, 164–165

Cognitive dissonance

, 77

Cole, Simon

, 73

Collins, Mary

, 198

Collision

, xxiv

24/7 Communication

, 138

Concordia

, xxiv

Confucius

, 47, 70, 86

Cooper, Alison

, 123

Co-operative Bank

, 151–152

Copenhagen Business School

, xxxx

Corden, James

, 79

Corporate activism

, 208

Corporate Affairs Academy

, xxix

Corporate image

, 1

Corporate social responsibility

, 11–12

Country RepTrak

, 52–53

dimensions and attributes

, 54

top 10 countries

, 56–57

Country reputation

, 52–53

cultural appeal

, 52–53

factors influencing

, 53–54

trends in

, 54–56

Craig, Daniel

, 16

Crisis

, 9, 12, 19–20

Crisis communications

, 192–193

Crisis management

, 74, 181, 183–185

Crisis preparedness

, 116, 182

Cruise, Tom

, 15

Customer satisfaction

, 112

Cyber security

, 182, 186

Czech Doctors’ Union

, 145–146

Czech Republic

, 145

The Daily Telegraph

, xxii, xxv

Dame Helena Morrissey. See Morrissey, Dame Helena

D’Antona, Rosanna

, 143

DeGeneres, Ellen

, 141

de la Luz Velasco, Marilú

, 176

Deloitte

, 97, 101

Dench, Dame Judi

, 18

Denmark

, 52

Department of Veterinary Clinical Services

, 93

Diageo

, 179–180

Dickinson, Emily

, xx, 35

D’Ieteren

, 169–170

Digitalis

, 118

Disney, Walt

, 7

Diversity Project

, xxvi

Doorley, John

, xx, 2, 69, 71–76

Dove’s ‘Campaign for Real Beauty’ (CFRB)

, 25

Dow Jones

, 213

Downing Street, No.

, 10, 23, 198, 199

DSM Sinochem Pharmaceuticals (DSP)

, 163

Duke of Richmond and Gordon. See Lennox, Charles Gordon

Duracell

, 141–142

Earl, Steve

, xxi, 221, 233

Eccles

, 29

Echo Chamber Podcast

, xxviii

Edelman, Richard

, xxi, 20, 26, 43–47

Edelman Trust Barometer (2018)

, 43–44, 72–73

China

, 45–46

media

, 44–45

US

, 45

Edelman Trust Monitor

, 237

Edinburgh Business School

, xxvii, 190

Edinburgh University

, xxvi

EFFIEs

, xxiii

Egerton, Taron

, 79

Ego

, 78

Egypt

, 139

Elon University

, xx, 71

Eminem

, 2

Employer Value Proposition

, 138

Engelbrecht-Bresges, Winfried

, xxii, 70, 89

English, Simon

, xxii, 118, 121, 125

Enron

, 228

Esnouf, Guy

, 144

European Science Council

, 202

European Union

, xxiv, 2, 22

Ewing Public Relations

, 145

Extend

, 176

Facebook

, 103, 215, 223

Fake news

, 44, 47–48, 117, 125–126, 212–214, 217, 232

FarmHer

, 159

Farner Consulting AG

, 157

FDA

, 10

Ferrarelle

, 143

Festinger, Leon

, 77

Festival of Speed

, 13, 15

Financial Times

, xxiii, xxvi, xxvii, xxx, 31, 207

Fink, Larry

, 93

Fink, Steven

, 184

Finland

, 56–57, 60

Finn Partners company

, 178

Finsbury

, 70

Fischer-Appelt, Andreas

, 146

FischerAppelt AG

, 146

Fishburn Hedges

, 152

Fleming, Ian

, 16

Flores, Cesar

, 168

Food and Drink Federation

, 179

Forbes

, xxiii, xxx

Foreign Account Tax Compliance Act (FATCA)

, 203

Fortune

, xix, xxvi, 43, 73, 156, 181

4PR Group

, 139

Foyle’s War

, xxiv

France

, 53

Fraser, George Macdonald

, 18

Frisch, Bob

, 61

FTI Consulting

, xxx, 82

FTSE company

, 108

Gadhia, Jayne-Anne

, 123

Galleria Cembalo

, 13

Garcia, Beth

, 147

Garcia, Helio Fred

, 2, 69, 73

Garfield, Liv

, 123

Gates, Bill

, 7

G8 economies

, 53

General Motors

, 75

Genesis Burson-Marsteller India

, 168–169

Gennerud, Hans

, 148

George, Lisa

, 149

Germany

, 52–53

Gervais, Ricky

, 79

Gettysburg Foundation

, xxi

Gibbons, William

, 215

GiveOUT

, 110

Global Communications Report

, xxviii

Global Reporting Initiative

, 21

Global RepTrak

, 43, 50, 67

Country RepTrak study

, 52–53

top 10 reputable companies

, 51–52

Global RepTrak

, 100, 49–50

Global Reputation Centre

, 19

Global Salmon Initiative (GSI)

, 171–172

Go Bus campaign

, 139

Goldring, Mark

, 192–193

A Good Time to be a Girl, Don’t Lean In, Change the System,

, xxvi

Goodwin, Fred

, 124

Goodwood Estate

, 7, 12–15

Google

, 9–10, 52, 67, 118–120, 215, 217

GrandMet

, 179

Green, Neil

, 150

Green, Sir Philip

, 123

Gresham’s Law

, 44

Grey-Thompson, Tanni

, 104

G&S Business Communications

, 158

Guardian

, xxvii, 202, 209, 224

Guinness

, 179

Gullers Grupp

, 148

Gupta Brothers

, 117

Hahn-Griffiths, Stephen

, xxii, 43, 48, 205

Haiti Earthquake (2010)

, 191

Hamilton, Lewis

, 15, 107

Harding, Diana Dido

, 184, 185–186

Hardy, Tom

, 79

Harington, Kit

, 79

Harman, Harriet

, 104

Harris, Thomas

, 18

Harvard Business Review

, 29, 61

Hastings, Laura

, 151

Havas PR Milan

, 143

Hawthorne, Daniel

, xxiii

Haymarket Media

, xxviii

Headland

, 152

Hedges, Neil

, 152–153

Heinz baked beans

, 30

Heriot Watt University

, xxvi

Hesleden Partners

, xxix

Holmes, Paul

, xxiii, 220–221

Holmes Report

, xxv–xxvi, xxviii, 5, 18, 220

Hong Kong

, xxii, xxviii, 174

Hong Kong Jockey Club

, xxii, 70, 89, 91

Horowitz, Anthony

, xxiii, 5, 16

HSBC

, 187, 189–190

HSBC’s Household Finance Corporation

, 188–189

Hunt, Sir Tim

, 197

Ibuki, Masaru

, 7

IMF

, 60

Imperial Brands

, 123

The Independent

, xxvi

India

, 46

Indonesia

, 46

Integrity of sport

, 90, 92

Intel

, 52

Interel

, 169

The International Communications Consultancy Organisation (ICCO)

, xxv, xxxvi

International Consortium of Investigative Journalists (ICIJ)

, 114, 201

International Federation of Horseracing Authorities

, xxii

Internet bullies

, 11, 83, 126, 234, 235–236

IOC

, 89

Ipsos Global Reputation Centre

, 43

Ipsos Global Trends

, 204

Ipsos MORI Reputation Centre

, xxvi, 1, 19, 205, 208

Ipsos Reputation Council

, 209–210

Ireland

, 57

Iris Public Relations DMCC

, 149

Italy

, 53

Japan

, 46, 52–53, 57

Jay Chiat Award

, xxiii

JBS

, 46

Jericho Chambers

, xxvii, 224

Jing, Fu

, xxiv, 70, 86

John Lewis

, 26

Christmas advertising campaign

, 206

Johnson, Paul

, 17

Johnson & Johnson (J&J)

, 137, 157–158

Jonkus, Artūras

, 154–155

Joseph, Maxwell

, 179

Journalism

, 201–202, 211–214

AI and machine learning in context of

, 216

Joyce, Alan

, 209

Kalanick, Travis

, 11

Kalavar, S.

, 181

Kantar Millward Brown

, xx

Kekst CNC

, 170

Kellaway, Lucy

, 207

Kennedy, Charles

, 66

Kenya

, 155

Ketchum

, xxx, 233

KFC

, 235

Kidman, Nicole

, 62

Kimandi, Janet

, 155

King, Dave

, xxiv, 118–119

King, Lindy

, 70, 79–82

Kingfisher

, 185

Klenk & Hoursch AG

, 177

Knapp, Urs

, 157

Knightley, Keira

, 79

Kobe Steel

, 46

Konkan Railway Corporation Limited (KRCL)

, 140–141

KYC (Know Your Customer) compliance services

, 119

Lagarde, Christine

, 60

Lambert, Luke

, 158

Land Art Generator Initiative

, 149–150

Land of Saviours

, 143

Langham, Tony

, xvii

Languedoc Trilogy

, 101

Lansons

, 70, 151, 160

The Leadership Lab – Understanding Leadership in the 21st Century

, xxv

Lector, Hannibal

, 18

LEGO

, 6, 59–60, 67

Le Monde

, 202

Lennox, Charles Gordon

, 7–8, 12–15

Leno, Jay

, 15

Levanter Africa

, 156

Lever Brothers

, 208

Leveson Inquiry

, 125

LEWIS

, 230

Lewis, Chris

, 221, 230

Lewis, Martin

, 7–8, 22

Lewis, Simon

, 198

Lewis, William

, xxv, 202, 208, 211, 216

LEWIS Advisory Board

, xxv

Lex Column

, xxx

LGBT freedoms and inclusion

, 108–110

LGIM

, xxvi

Lifebuoy

, 21

LinkedIn

, 220

‘Little Boy Freezing’ campaign

, 173

Liu, David

, 159

Live Journalism

, 213–214

Llorente y Cuenca

, 165

Lloyd, Phyllida

, 104

London Evening Standard

, xxii

London Stock Exchange

, 29–30

Loughborough University’s Online Civic Culture Centre for Doctoral Training

, xx

Louvre Abu Dhabi

, 206

Lynx/Axe

, 26

Ma, Jack

, 7

Machiavellian

, 65

Maggi Noodles

, 168–169

Mahajan, Sugandha

, 163–164

Malmgren, Dr Pippa

, xxv

Management Today

, xxvii

Mantri, Nitin

, xxv, 5, 8, 9

Marchant, Dr Caroline

, xxvi, 190

Martin Lewis Money Show

, 22

Masaru, Akio

, 7

Mayo, Rebecca

, 160

McAvoy, James

, 79

McDonald’s

, 138

McGarry, Leo

, 122

McGill University

, xxx

McKie

, 197–198

McKinsey

, 181

McLaren, Richard

, 89

M2.0 Communications

, 167

Measurement of reputation

, 43

Merck

, 71, 146–147

#MeToo movement

, 57, 81, 83, 104, 200, 206, 223

Mianzi

, 86

Michigan State University

, 75

Microsoft

, 9, 52, 67

Miles, Bernard

, 18

Millennial in reputation management

, 93–95

Miller, Sienna

, 79

Ming, Yao

, 160

Mishcon

, xxxi, 118, 124

Mixed-race identity

, 105

M-KOPA Solar

, 155–156

M&Ms

, 215

Money Saving Expert (MSE)

, 22–24

Moneysupermarket.com

, 160–161

3 Monkeys

, xxi

Moore, Sir Roger

, 17

Morrison, Tony

, 104

Morrissey, Dame Helena

, xxvi, 97, 99–101

Mosse, Kate

, 98, 101–104

The Burning Chambers

, 101, 103

centrality and independence of female characters

, 102

Multiple reputations

, 2–3

Munger, Charlie

, 112

9/11 Museum

, xxi

Musk, Elon

, 235

Mysore, M.

, 181

Nadella, Satya

, 11

Nasser, Dr Lawrence G.

, 75

National Committee on US China Relations

, xxi–xxii

National Emergency Office (Onemi)

, 176–177

National Health Service (NHS)

, xxviii, 185

National Portrait Gallery

, xix

NatWest

, 198

NBC

, xxiii

Nel, Nicola

, 162–163

Neog, Manash K

, 163–164

Nestlé

, 10, 168–169

Netflix

, 81, 93

Net1 UEPS Technologies

, 153

New Blood

, xxiv

Newcastle University

, xxx

Newquist

, 29

New York Times

, 202

New York University

, xx, xxiii

New Zealand

, 150

NHS

, 185

NGOs

, 200–201

Nicandrou, James

, xxvi, 35

Nielsen, Kaspar Ulf

, xxix, 111, 118, 127

Nielsen Author of the Year Award

, xxiii

Nikolayeva, Kristina

, 164

Nixon, Simon

, 160–161

Nooyi, Indra

, 6

North Korea

, 53

Norton, Graham

, 81

Norway

, 172–173

Novo Nordisk

, 111, 118, 134–135

NPower

, 144

NPR

, xxiii

Nuclear threat of North Korea

, 53

Oakbay Investments

, 117

Obama, Barack

, 107

Obsession for perfection

, 7

Office for Schools

, 84

Ogilvy

, 26

Oliver, Jamie

, 200

Onemi

, 176–177

Online Publication Claims: A Practical Guide

, xxiv

Online reputation management

, 118–121

‘Operation carwash’ corruption scandal, Latin America

, 53

Opinium Research

, xxvii, xxxvi, 31, 33–35, 37–38

Organisation’s reputation

, 1

Oxfam

, 83–85, 93, 190–194

Oxford Living Dictionary

, 75

Painter, Matthew

, xxvi–xxvii, 201, 208

Palazzo Borghese

, 13

Panama Papers

, 201

Paradise Papers

, 201

Paranoia

, 7, 24

Parsons, Clare

, xvii, xxxv

Pascale, Blaise

, 82–83

Patagonia

, 209

Peanut butter

, 173

Peanuts

, 173–174

Pepper (robot)

, 216

PFD

, 79

Pfizer

, 142–143

Philippines

, 167–168

Phillips, Robert

, xxvii, 220, 224

Pike, Rosamund

, 79

Piketty, Thomas

, 218

Pinedo, Arturo

, 165–166

Poland

, 138, 154

Polman, Paul

, 5, 18–21, 30

Pope

, 78

Powell, Enoch

, 105

Power of Five

, xxiii

PRCAI

, xxv, 9

4PR Group

, 139

Pride March

, 108

PR industry

, 61, 95, 225

Privacy law

, 126

PROI Worldwide

, xxviii

PRWeek

, xxiii

Public leadership

, 224–226

Purpose-driven business

, 6–7, 50

Qatar

, 14

Quaker Oats

, 6

Rainier PR

, xxi

RBS

, 224

Red House Children’s Book Award

, xxiii

Redmayne, Eddie

, 79

Reeves, Keanu

, 15

Remington Razors

, 215

RepTrak®

, xxiii, 6, 43, 49–54, 56, 67

Reputation

, 1, 237–238

benefits of enhanced

, 33

building a good

, 9–12, 80

cheerful work culture and

, 10–11

corporate social responsibility and

, 11–12

customer’s trust and

, 9–10

definition of

, 2

engagement across stakeholders and

, 12

impact on companies (2018)

, 48–50

importance of publicists

, 81

multiple

, 2–3

product quality and timely innovation

, 10

senior professionals and

, 3

as tangible asset

, 30–31

as value addition to organization

, 31–34

value of

, 8

Reputational recovery

, 183–185

Reputation competencies

, 127–136

business rationale

, 129–130

integration

, 131

intelligence and strategy

, 130

management and accountability

, 130–131

Reputation Council

, 19, 209–210

Reputation counsellor

, 223

Reputation Dividend’s report

, 30, 73

The Reputation Game

, 3

Reputation Games

, 70

Reputation Institute

, 43

Reputation Leaders Network

, 129

Reputation management

, 60–61

of actors

, 79–82

AI and

, 217

blueprint for

, 194

campaign

, 25–27

CEOs, role of

, 62–63, 121–124

Chief Communications Officer (CCO), role of

, 65–66

Comprehensive Reputation Management

, 72, 75–76, 111

consultancy

, 221–223

crisis handling

, 65

decisions

, 61–62

ethics

, 116–117

future of

, 219–221

higher value functions

, 229

international

, 86–88

lawyer’s perspective

, 124–127

in millennial

, 93–95

online

, 119–121

organisational capability and

, 229

plan for

, 50–51

real reputation heroes

, 67

remuneration policies

, 112

risk mitigation and crisis preparedness

, 116

social media and

, 198–199

in sports

, 89–92

strategic approach

, 228–229

trends affecting

, 219–221

Reputation Management

, 2, 73

Reputation Management—The Key to Successful Public Relations

, 69

Reputation management toolkit

, 111–112

Reputation managers

, 117

Reputation protection

, 115

Rhone Poulenc Rorer

, 144

Rieselova, Pavlína

, 145

Risk mitigation

, 116, 182

Rock in Rio

, 147–148

Rogalski, Eliza

, 166–167

Rogalski Damaschin Public Relations

, 166

Rogers, Danny

, xxvii, 8, 25

Rogge, Jacques

, 89

Rolex

, 1, 9–10, 51, 67

Rolls-Royce

, 52

Romania

, 166–167

Roosevelt, Theodore

, 100

Roque, Doy

, 167

Rossi, Valentino

, 15

Routledge

, 72–73

Roxhill

, xxii

Royal Bank of Scotland

, 124

Royal Society

, xxiv

Russia

, 53, 57, 60, 110

Russia, re-emerging might of

, 52–53

Sagar, Prema

, 168

Saïd Business School

, xxix

Sainsbury

, 185

Samsung

, 137, 183

Sandberg, Sheryl

, 94

Saunders, Ernest

, 179

Savile, Sir Jimmy

, 66–67

Schuybroek, Jean-Leopold

, 169

SeeSame

, 142

Senate SHJ

, 150

SERP (Search Engine Results Page) management

, 120

Severn Trent

, 123

Sexual harassment

, 231

Shandwick Communications

, xxix

Shatz

, 29

Shell

, 152–153

Shimbun, Asahi

, 202

Shue Yan College

, 174–175

Signal

, xxii

Silos in business

, 42–43

Singapore

, 46

Sky News

, 191

Släger

, 172

Slovakia

, 142, 154–155

Smartmatic

, 167–168

Smirnoff

, 30

Smith, Dallas

, 70, 79–82

Soady, Kevin

, 170, 199

Social media

, 12, 18, 44, 51, 81, 85, 94, 99, 114, 125–127, 139, 152, 159–160, 162, 164, 170, 175, 183, 189, 197–200, 221, 230–233

Softbank

, 216

Soho

, 79

Sony

, 7, 67

Sorrell, Sir Martin

, 123

SOS Children’s Villages

, 172–173

South Africa

, 101, 103, 117, 153, 162–163

Spears Reputation Index

, xxiv

The Spectator

, 22

Sports, reputation management in

, 89–92

integrity and merit

, 90–92

Sports Direct

, 202

Stern, Stefan

, 224

Stevens, James

, xxvii, 35

Stonewall

, xix

Strategic Public Relations Group

, 174

Streaming: The Future of Entertainment and Data Powered Health

, xxvi

Sudhaman, Arun

, xxviii, 5, 8, 18, 30

The Sun

, xxii

Sunday Telegraph

, xxii

Sutton, Ralph

, 171

Sverdrup, Henning

, 172

Sweden

, 56

Swedish Poultry Association

, 148–149

Switzerland

, 52, 56

Syngenta

, 158–159

TalkTalk Group

, 185

Tangible asset

, 30–31

Tangible benefits of reputation

, 30–31

recipients of benefits

, 34

Tata, Jamsetji

, 7

Tata Sons

, 11

Taylor & Francis

, 72

Telegraph Media Group

, xxv

Tencent

, 46

Teneo Blue Rubicon

, 220, 227

Tesco

, 185

Thalidomide

, 180

Thatcherism

, 93

The 2014 CEO Challenge

, 74

The Conference Board

, 74

The Great Places to Work Institute

, 43

The Queen

, 198

Thomas Cook

, 185

Thomas, Lara

, xxviii, 70, 93

Thoreau, Henry David

, 202

Thoughtful giving, concept of

, 26

Timidity of business

, 207

Tisch, Daniel

, 173

Too Fast To Think

, xxv

Towers, Basil

, xxix, 220, 227

Toys for Tots programme

, 141

Tropicana

, 6

Trump, Donald

, 107, 203, 235

Trump administration

, 53

Trust Index

, 45–46

China’s trust

, 45–46

Trust Me, PR Is Dead

, xxvii, 220, 224

Tsang, Richard

, 174

Tutu, Archbishop Desmond

, 193

24/7 Communication

, 138

Twitter

, 103, 197

UAE

, 46

Uber

, 11

UK

, 53, 57

UK Dividend Report (2018)

, 29

Unilever

, 18–21, 26

United Agents

, 70, 79, 81

United Airlines

, 84, 223

United Airlines crisis

, 74

United Arab Emirates

, 149

University College London (UCL)

, 197

University of the Arts, London

, xxv

US

, 45, 52–53, 57

USA Gymnastics

, 75

US Library of Congress

, 72

The US Olympic Committee

, 75

Value of reputation management

, 31–34

Virgin Money

, 123

VISA

, 206

Vodafone

, 198

Volkswagen emissions scandal

, 75, 83, 169–170, 223–224

von Holdt, Bridget

, 153

VW

, 137

Wache, Uwe

, 177

Waddington, Stephen

, xxx, 221, 233

Wage stagnation of working class

, 46–47

Waitrose

, 30

Waller, David

, xxx, 3, 59, 70

Wall Street Journal

, xxiii, xxv, xxx, 208, 211, 213, 216

Walt Disney

, 7, 52

Watch Institute

, 70

Weber Shandwick

, 159

Weinstein, Harvey

, 83–84, 183

Wells Fargo

, 223

West Wing

, 121

Westwood, Hazel

, xxxi, 190, 200

Whistle-blowers

, 202, 204–205

Whittle Communications

, 178

Widmeyer, Scott

, 178

Widmeyer Communications

, 178

Wiggins, Sir Bradley

, 232

Wikipedia

, 217

Williams, Ian

, 161

Winslet, Kate

, 79

Women and reputation

, 99–101

Women’s Prize for Fiction

, 101

Woollcott, Emma

, xxxi, 118, 124

Worcester, Bob

, 1

Worker perception of reputation

, 35–37

importance to both genders

, 38–39

salary aspects

, 37–38

short-term, personal experience

, 35–36

World Economic Forum

, xxii, 20

World Equestrian Festival, CHIO Aachen

, xxii

WPP

, 123

Wright, Ian

, 179

WSJ

, xxiii, xxv, xxx, 208, 211, 213, 216

Xi Jinping, President

, 87

X2PR

, 141

Yahoo Finance

, 29

Young, Toby

, 84–85

Younger, Rupert

, 3, 70

Yukos

, 154–155

Zeno Group

, xxi, 233

Zuckerberg, Mark

, 7