Index

Emmanuel Mogaji (University of Greenwich, London, UK)

Emotional Appeals in Advertising Banking Services

ISBN: 978-1-78756-302-5, eISBN: 978-1-78756-299-8

Publication date: 1 May 2018

This content is currently only available as a PDF

Citation

Mogaji, E. (2018), "Index", Emotional Appeals in Advertising Banking Services, Emerald Publishing Limited, pp. 107-112. https://doi.org/10.1108/978-1-78756-299-820181009

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:

Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited


INDEX

‘Adventurer’ advertisement
, 52, 53

‘Adventures’ appeal
, 48

Advertisers
, 41

Advertising Standards Authority (ASA)
, 2, 14–15

UK Code of Broadcast Advertising
, 15

Advertising/advertisements
, 1, 25, 26, 77–78

appeals
, 25–27

book incorporating with communications theory
, 4

codes
, 14

creativity in advertisement design
, 42–44

filtration process of emotional appeal
, 6

individuals
, 1, 2

rational appeals in
, 27

size
, 38–39

on TV
, 39

See also Emotional appeals

Allied Irish Bank
, 20

Andrex puppy image
, 2

App-only banks
, 10

Application programme interfaces (APIs)
, 20

Arousing emotions
, 25

Attractors of attention
, 43

Australian Prudential Regulation Authority (APRA)
, 12

Background music
, 5, 39, 55, 79

Bad profits
, 7, 16

Bank brands
, 73

Bank classification
, 9–10

Bank of Ireland
, 20

Bank services advertising, emotional appeals in
, 86

Banking challenges in UK
, 15

Brexit
, 21

competition
, 17–18

consumer-focused products
, 18–19

corporate reputation
, 16–17

global financial crisis
, 15

open banking
, 19–20

Banking groups

emotional appeals presenting by
, 48–49

emotional appeals presenting for
, 49–51

Banking in UK
, 8

bank classification
, 9–10

banking services
, 11

market share
, 9

Banking industry, issues with
, 65–66

Banking regulations in UK
, 11

ASA
, 14–15

FCA
, 12

financial sector
, 11–12

FSMA
, 13–14

Banking services
, 11, 47

Banks
, 11

challenger
, 9, 20

Barclays
, 16, 20, 49

Big banks
, 49

Brand(s)
, 38

bank
, 74

luxury
, 28

managers
, 81, 89

pre-exposure to
, 71–74

Sainsbury supermarket
, 9

Tesco supermarket
, 9

Brexit
, 21–23, 85

British supermarket-owned bank
, 10

Broadcasting channels
, 34

Cadbury’s Gorilla advertisement
, 1

Campaign integration
, 81–82

Cartoons
, 51

Central Bank of England
, 8

Challenger banks
, 20

Chinese magazines, analysis of advertisements in
, 32

Co-operative Bank
, 53

Coca-Cola Christmas Red Truck advertisement
, 1

Colours
, 53–54

advertisements
, 34–35

Competition and Markets Authority (CMA)
, 19

Conduits and channels of emotional appeal
, 34, 51

broadcasting channels
, 34

colours
, 34–35, 53–54

glossy paper
, 42

images
, 35–38, 51–53

music
, 40, 41, 54–55

size
, 38–39

text
, 39–40

See also Emotional appeals

Congruence
, 79–80

Consumer groups
, 20

Consumer-focused products
, 18–19

Corporate reputation
, 16–17

Creativity in advertisement design
, 42–44

Cultural background
, 70–71

Cultural differences
, 45

Demographic profiles of participants
, 59–60

Digital banks
, 10

Edelman Global Trust Survey (2013)
, 16

Emotional advertising
, 45

appeal
, 31

Emotional appeals
, 2, 25, 28, 29–30, 33, 78–79, 85, 87

advertisements
, 28

advertising appeals
, 26–27

arousing emotions
, 25

creativity in advertisement design
, 42–44

cultural differences
, 45

emotional reactions
, 29–30

images
, 36

individual differences
, 45–46

limitations of emotional appeals
, 44–46

presentation of key themes in bank services advertising
, 86

product differences
, 44

rational appeals in advertisements
, 27

types
, 30–33

See also Filters of emotional appeal; UK financial services advertisement

Emotional reactions
, 29–30

Emotional stimuli
, 80

Emotions
, 29

Established banks
, 10, 48

Ethical banks
, 78

European Central Bank (ECB)
, 8

European Union (EU)
, 21

‘Excitement’ appeal
, 48–50

Eye-tracking devices
, 35

Facebook
, 39

‘Feeling’ advertisements
, 26

Filtering model
, 64

Filters of emotional appeal
, 63

cultural background
, 70–71

filtration process
, 63–65

individual preferences
, 67–68

issues with banking industry
, 65–66

level of involvement
, 74–75

pre-exposure to brand
, 71–74

religious affiliations
, 68–69

see also Emotional appeals

Filtration process
, 6, 63–65, 87, 88

Financial Conduct Authority (FCA)
, 10, 12

Financial Industry Regulatory Authority, Inc. (FINRA)
, 12

Financial marketers
, 17

Financial services
, 47, 74–75, 78, 85, 88

banking services
, 47

conduits of emotional appeals
, 51–55

emotional appeals presenting by banking groups
, 48–49

emotional appeals presenting for banking group services
, 49–51

See also Emotional appeals

Financial Services and Markets Act (FSMA)
, 13–14

Financial services organisations (FSOs)
, 18

Financial technologies (FinTechs)
, 10, 20

companies and Apps
, 11

First Direct
, 18, 53, 54

advertisement
, 70

black-and-white advertisement
, 79

Gio Compario advertisement
, 1

Global financial crisis
, 15, 78–79

Glossy paper
, 42

Halifax
, 51, 53, 55

High-involvement

banking services
, 11

products
, 75

High-street

banks
, 10

billboard advertisements
, 39

HSBC
, 20, 21, 81

‘Digital Banking/The Missing Sticker’ television advertisement
, 54

Images
, 35–38, 51–53

cartoons
, 51

cat and dogs
, 51

celebrities
, 52

children and parent
, 52

colleagues
, 52

couples
, 52

customers
, 52–53

Independent Commission on Banking (ICB)
, 17

Individual(s)
, 1, 2

differences
, 45–46

preferences
, 67–68

variables
, 45

Informal conversations
, 58

Interview process
, 61–62

JPMorgan Chase
, 21

Lamb advertisement
, 69

Laser Surgery Clinic
, 27

Leaflets
, 59

Let Your Love Flow for Barclaycard advertisement
, 54

Level of involvement
, 74–75

Lloyds advertisement
, 82

Lloyds Banking Group
, 9, 16, 20

Lloyds TSB
, 51, 72

London Interbank Offered Rates (LIBOR)
, 8

Low-involvement

banking services
, 11

financial services and products
, 50

products
, 50

Luxury brands
, 28

Market share
, 9

Marketing communication campaign
, 29

Marks & Spencer Bank (M&S Bank)
, 9, 18, 49

Mars chocolate in London
, 42

Media clutter
, 43

Media landscape
, 81–82

Metro Bank
, 9, 17

Music
, 40, 41, 54–55

Nationwide
, 20

advertisements
, 71, 79

NatWest
, 52

advertisements
, 67, 79, 81

Negative appeals
, 50–51

Negative emotions
, 31

Neobanks
, 10

Neutral colour
, 54

New entrant banks
, 10

Newspapers
, 82

Non-emotional colour
, 54

Non-high-street banks
, 48

Office of Fair Trading (OFT)
, 9, 11, 17, 19

Open Banking
, 19–20, 75

Participants
, 58, 60

demographic profiles
, 59–60

Peripheral banking services
, 11

Personal Current Account (PCA)
, 17

Pollay’s list
, 32

Positive appeals
, 31

Positive emotions
, 31

Pre-exposure to brand
, 71–74

Primary/basic emotions
, 45

Product differences
, 44

Prudential Regulation Authority (PRA)
, 10

Qualitative data analysis
, 61

Rational advertising appeal
, 31

Rational appeals in advertisements
, 27

RBS Group
, 20

‘Relief’ appeal
, 48–50

Religious affiliations
, 68–69

Research design
, 62

Researching emotional responses
, 57

demographic profiles of participants
, 59–60

ethics
, 60–61

procedure
, 58–59

qualitative data analysis
, 61

semi-structured interview technique
, 57

trustworthiness of research
, 61–62

Sadness emotion
, 29

Sainsbury supermarket brands
, 9

Sainsbury’s 2016 Christmas advertisement (The Greatest Gift)
, 41

Secondary banking services
, 11

‘Secure’ appeal
, 48–50

Semi-structured interview technique
, 57, 58

Sharia-compliant products and services
, 69

Social media
, 38, 82

‘Status’ appeal
, 48

Template analysis
, 61

Tesco
, 18

supermarket brands
, 9

Text
, 39–40

‘Thinking’ advertisements
, 26

Third parties
, 20

Time to appeal
, 22

Treating Customers Fairly law (TCF law)
, 12

Triodos Bank
, 78

Trustworthiness of research
, 61–62

TSB
, 9, 10, 49, 51, 53, 58, 72

TV advertisements
, 82

UK Code of Broadcast Advertising
, 15

UK financial services advertisement
, 7

banking challenges in UK
, 15–21

banking in UK
, 8–11, 21

banking regulations in UK
, 11–15

financial services providers
, 18–19

LIBOR
, 8

time to appeal
, 22

Verbal cues
, 40

Virgin Money
, 9, 10

Visual creative elements
, 79

Visual elements
, 37

Voice-overs
, 41, 54–55

Waterslide
, 54

Windows Phone
, 49

Wings Acoustic
, 54

YouTube
, 39, 82