Index
Emmanuel Mogaji
(University of Greenwich, London, UK)
Emotional Appeals in Advertising Banking Services
ISBN: 978-1-78756-302-5, eISBN: 978-1-78756-299-8
Publication date: 1 May 2018
This content is currently only available as a PDF
Citation
Mogaji, E. (2018), "Index", Emotional Appeals in Advertising Banking Services, Emerald Publishing Limited, Leeds, pp. 107-112. https://doi.org/10.1108/978-1-78756-299-820181009
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited
INDEX
‘Adventurer’ advertisement
, 52, 53
‘Adventures’ appeal
, 48
Advertisers
, 41
Advertising Standards Authority (ASA)
, 2, 14–15
UK Code of Broadcast Advertising
, 15
Advertising/advertisements
, 1, 25, 26, 77–78
appeals
, 25–27
book incorporating with communications theory
, 4
codes
, 14
creativity in advertisement design
, 42–44
filtration process of emotional appeal
, 6
individuals
, 1, 2
rational appeals in
, 27
size
, 38–39
on TV
, 39
See also Emotional appeals
Allied Irish Bank
, 20
Andrex puppy image
, 2
App-only banks
, 10
Application programme interfaces (APIs)
, 20
Arousing emotions
, 25
Attractors of attention
, 43
Australian Prudential Regulation Authority (APRA)
, 12
Background music
, 5, 39, 55, 79
Bad profits
, 7, 16
Bank brands
, 73
Bank classification
, 9–10
Bank of Ireland
, 20
Bank services advertising, emotional appeals in
, 86
Banking challenges in UK
, 15
Brexit
, 21
competition
, 17–18
consumer-focused products
, 18–19
corporate reputation
, 16–17
global financial crisis
, 15
open banking
, 19–20
Banking groups
emotional appeals presenting by
, 48–49
emotional appeals presenting for
, 49–51
Banking in UK
, 8
bank classification
, 9–10
banking services
, 11
market share
, 9
Banking industry, issues with
, 65–66
Banking regulations in UK
, 11
ASA
, 14–15
FCA
, 12
financial sector
, 11–12
FSMA
, 13–14
Banking services
, 11, 47
Banks
, 11
challenger
, 9, 20
Barclays
, 16, 20, 49
Big banks
, 49
Brand(s)
, 38
bank
, 74
luxury
, 28
managers
, 81, 89
pre-exposure to
, 71–74
Sainsbury supermarket
, 9
Tesco supermarket
, 9
Brexit
, 21–23, 85
British supermarket-owned bank
, 10
Broadcasting channels
, 34
Cadbury’s Gorilla advertisement
, 1
Campaign integration
, 81–82
Cartoons
, 51
Central Bank of England
, 8
Challenger banks
, 20
Chinese magazines, analysis of advertisements in
, 32
Co-operative Bank
, 53
Coca-Cola Christmas Red Truck advertisement
, 1
Colours
, 53–54
advertisements
, 34–35
Competition and Markets Authority (CMA)
, 19
Conduits and channels of emotional appeal
, 34, 51
broadcasting channels
, 34
colours
, 34–35, 53–54
glossy paper
, 42
images
, 35–38, 51–53
music
, 40, 41, 54–55
size
, 38–39
text
, 39–40
See also Emotional appeals
Congruence
, 79–80
Consumer groups
, 20
Consumer-focused products
, 18–19
Corporate reputation
, 16–17
Creativity in advertisement design
, 42–44
Cultural background
, 70–71
Cultural differences
, 45
Demographic profiles of participants
, 59–60
Digital banks
, 10
Edelman Global Trust Survey (2013)
, 16
Emotional advertising
, 45
appeal
, 31
Emotional appeals
, 2, 25, 28, 29–30, 33, 78–79, 85, 87
advertisements
, 28
advertising appeals
, 26–27
arousing emotions
, 25
creativity in advertisement design
, 42–44
cultural differences
, 45
emotional reactions
, 29–30
images
, 36
individual differences
, 45–46
limitations of emotional appeals
, 44–46
presentation of key themes in bank services advertising
, 86
product differences
, 44
rational appeals in advertisements
, 27
types
, 30–33
See also Filters of emotional appeal; UK financial services advertisement
Emotional reactions
, 29–30
Emotional stimuli
, 80
Emotions
, 29
Established banks
, 10, 48
Ethical banks
, 78
European Central Bank (ECB)
, 8
European Union (EU)
, 21
‘Excitement’ appeal
, 48–50
Eye-tracking devices
, 35
Facebook
, 39
‘Feeling’ advertisements
, 26
Filtering model
, 64
Filters of emotional appeal
, 63
cultural background
, 70–71
filtration process
, 63–65
individual preferences
, 67–68
issues with banking industry
, 65–66
level of involvement
, 74–75
pre-exposure to brand
, 71–74
religious affiliations
, 68–69
see also Emotional appeals
Filtration process
, 6, 63–65, 87, 88
Financial Conduct Authority (FCA)
, 10, 12
Financial Industry Regulatory Authority, Inc. (FINRA)
, 12
Financial marketers
, 17
Financial services
, 47, 74–75, 78, 85, 88
banking services
, 47
conduits of emotional appeals
, 51–55
emotional appeals presenting by banking groups
, 48–49
emotional appeals presenting for banking group services
, 49–51
See also Emotional appeals
Financial Services and Markets Act (FSMA)
, 13–14
Financial services organisations (FSOs)
, 18
Financial technologies (FinTechs)
, 10, 20
companies and Apps
, 11
First Direct
, 18, 53, 54
advertisement
, 70
black-and-white advertisement
, 79
Gio Compario advertisement
, 1
Global financial crisis
, 15, 78–79
Glossy paper
, 42
Halifax
, 51, 53, 55
High-involvement
banking services
, 11
products
, 75
High-street
banks
, 10
billboard advertisements
, 39
HSBC
, 20, 21, 81
‘Digital Banking/The Missing Sticker’ television advertisement
, 54
Images
, 35–38, 51–53
cartoons
, 51
cat and dogs
, 51
celebrities
, 52
children and parent
, 52
colleagues
, 52
couples
, 52
customers
, 52–53
Independent Commission on Banking (ICB)
, 17
Individual(s)
, 1, 2
differences
, 45–46
preferences
, 67–68
variables
, 45
Informal conversations
, 58
Interview process
, 61–62
JPMorgan Chase
, 21
Lamb advertisement
, 69
Laser Surgery Clinic
, 27
Leaflets
, 59
Let Your Love Flow for Barclaycard advertisement
, 54
Level of involvement
, 74–75
Lloyds advertisement
, 82
Lloyds Banking Group
, 9, 16, 20
Lloyds TSB
, 51, 72
London Interbank Offered Rates (LIBOR)
, 8
Low-involvement
banking services
, 11
financial services and products
, 50
products
, 50
Luxury brands
, 28
Market share
, 9
Marketing communication campaign
, 29
Marks & Spencer Bank (M&S Bank)
, 9, 18, 49
Mars chocolate in London
, 42
Media clutter
, 43
Media landscape
, 81–82
Metro Bank
, 9, 17
Music
, 40, 41, 54–55
Nationwide
, 20
advertisements
, 71, 79
NatWest
, 52
advertisements
, 67, 79, 81
Negative appeals
, 50–51
Negative emotions
, 31
Neobanks
, 10
Neutral colour
, 54
New entrant banks
, 10
Newspapers
, 82
Non-emotional colour
, 54
Non-high-street banks
, 48
Office of Fair Trading (OFT)
, 9, 11, 17, 19
Open Banking
, 19–20, 75
Participants
, 58, 60
demographic profiles
, 59–60
Peripheral banking services
, 11
Personal Current Account (PCA)
, 17
Pollay’s list
, 32
Positive appeals
, 31
Positive emotions
, 31
Pre-exposure to brand
, 71–74
Primary/basic emotions
, 45
Product differences
, 44
Prudential Regulation Authority (PRA)
, 10
Qualitative data analysis
, 61
Rational advertising appeal
, 31
Rational appeals in advertisements
, 27
RBS Group
, 20
‘Relief’ appeal
, 48–50
Religious affiliations
, 68–69
Research design
, 62
Researching emotional responses
, 57
demographic profiles of participants
, 59–60
ethics
, 60–61
procedure
, 58–59
qualitative data analysis
, 61
semi-structured interview technique
, 57
trustworthiness of research
, 61–62
Sadness emotion
, 29
Sainsbury supermarket brands
, 9
Sainsbury’s 2016 Christmas advertisement (The Greatest Gift)
, 41
Secondary banking services
, 11
‘Secure’ appeal
, 48–50
Semi-structured interview technique
, 57, 58
Sharia-compliant products and services
, 69
Social media
, 38, 82
‘Status’ appeal
, 48
Template analysis
, 61
Tesco
, 18
supermarket brands
, 9
Text
, 39–40
‘Thinking’ advertisements
, 26
Third parties
, 20
Time to appeal
, 22
Treating Customers Fairly law (TCF law)
, 12
Triodos Bank
, 78
Trustworthiness of research
, 61–62
TSB
, 9, 10, 49, 51, 53, 58, 72
TV advertisements
, 82
UK Code of Broadcast Advertising
, 15
UK financial services advertisement
, 7
banking challenges in UK
, 15–21
banking in UK
, 8–11, 21
banking regulations in UK
, 11–15
financial services providers
, 18–19
LIBOR
, 8
time to appeal
, 22
Verbal cues
, 40
Virgin Money
, 9, 10
Visual creative elements
, 79
Visual elements
, 37
Voice-overs
, 41, 54–55
Waterslide
, 54
Windows Phone
, 49
Wings Acoustic
, 54
YouTube
, 39, 82
- Prelims
- Chapter 1 Introduction
- Chapter 2 UK Financial Services Advertisements
- Chapter 3 Emotional Appeals in Advertising
- Chapter 4 Emotional Appeals Presented by Financial Services
- Chapter 5 Researching Emotional Responses
- Chapter 6 Filters of Emotional Appeal
- Chapter 7 The Way Forward
- Chapter 8 Conclusion
- References
- Index