TY  - CHAP
AB  - 
SN  - 978-1-78756-302-5, 978-1-78756-299-8/
DO  - 10.1108/978-1-78756-299-820181006
UR  - https://doi.org/10.1108/978-1-78756-299-820181006
AU  - Mogaji Emmanuel
PY  - 2018
Y1  - 2018/01/01
TI  - Filters of Emotional Appeal
T2  - Emotional Appeals in Advertising Banking Services
PB  - Emerald Publishing Limited
SP  - 63
EP  - 76
Y2  - 2024/04/23
ER  -