Filters of Emotional Appeal
Emmanuel Mogaji
(University of Greenwich, London, UK)
Emotional Appeals in Advertising Banking Services
ISBN: 978-1-78756-302-5, eISBN: 978-1-78756-299-8
Publication date: 1 May 2018
Citation
Mogaji, E. (2018), "Filters of Emotional Appeal", Emotional Appeals in Advertising Banking Services, Emerald Publishing Limited, Leeds, pp. 63-76. https://doi.org/10.1108/978-1-78756-299-820181006
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited