To read this content please select one of the options below:

Reciprocal Nature of the Sponsor Relationship

The Game Plan of Successful Career Sponsorship

ISBN: 978-1-78756-296-7, eISBN: 978-1-78756-295-0

Publication date: 19 March 2019

Citation

Ang, J. (2019), "Reciprocal Nature of the Sponsor Relationship", The Game Plan of Successful Career Sponsorship, Emerald Publishing Limited, Leeds, pp. 35-39. https://doi.org/10.1108/978-1-78756-295-020191004

Publisher

:

Emerald Publishing Limited

Copyright © 2019 by Emerald Publishing Limited