TY  - CHAP
AB  - Abstract Using and understanding social media in the context of networked publics enhances crisis communication. This chapter describes models and ideas for integrating social media into the communication strategies of rescue organisations. The authors develop their recommendations for the use of social media by these organisations from both a summary and comparison of communication processes during the 2013 Central European floods in Austria, and from the perspective of an organisation actively using social media in the chosen model region of Alkoven. The chapter presents basic recommendations, recommendations inspired by content strategy and recommendations based on web and social media literacy in order to support the further development of crisis communication in the digital age.
SN  - 978-1-78756-269-1, 978-1-78756-272-1/
DO  - 10.1108/978-1-78756-269-120181015
UR  - https://doi.org/10.1108/978-1-78756-269-120181015
AU  - Goldgruber Eva
AU  - Sackl-Sharif Susanne
AU  - Ausserhofer Julian
AU  - Gutounig Robert
ED  - Harald Hornmoen
ED  - Klas Backholm
PY  - 2018
Y1  - 2018/01/01
TI  - ‘When the Levee Breaks’: Recommendations for Social Media Use During Environmental Disasters
T2  - Social Media Use in Crisis and Risk Communication
PB  - Emerald Publishing Limited
SP  - 229
EP  - 253
Y2  - 2024/09/19
ER  -