TY  - CHAP
AB  - Abstract The 2013 Central European floods were not only one of the most severe natural disasters in Austria in the last decades, but also constituted a landmark in crisis communication. For the first time, social media and online newspapers were important news channels, creating a need for new crisis communication strategies. Based on 20 semi-structured interviews and an analysis of online data, we reconstruct in this chapter the online communication of different stakeholders such as the authorities, rescue organisations and journalists during this emergency situation. The study shows that the use of social media was a weak point in official crisis communication. Through detailed analyses of information flows and the requirements of different stakeholders, the study reveals new challenges and possibilities for crisis communication in the digital age.
SN  - 978-1-78756-269-1, 978-1-78756-272-1/
DO  - 10.1108/978-1-78756-269-120181012
UR  - https://doi.org/10.1108/978-1-78756-269-120181012
AU  - Sackl-Sharif Susanne
AU  - Goldgruber Eva
AU  - Ausserhofer Julian
AU  - Gutounig Robert
AU  - Reimerth Gudrun
ED  - Harald Hornmoen
ED  - Klas Backholm
PY  - 2018
Y1  - 2018/01/01
TI  - Flows of Water and Information: Reconstructing Online Communication During the 2013 European Floods in Austria
T2  - Social Media Use in Crisis and Risk Communication
PB  - Emerald Publishing Limited
SP  - 155
EP  - 181
Y2  - 2024/04/16
ER  -