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Prelims

Cesar Sáenz (ESAN University, Lima, Peru)

Return on Investment in Corporate Responsibility

ISBN: 978-1-78756-252-3, eISBN: 978-1-78756-249-3

Publication date: 1 June 2018

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Citation

Sáenz, C. (2018), "Prelims", Return on Investment in Corporate Responsibility, Emerald Publishing Limited, Leeds, pp. i-xiii. https://doi.org/10.1108/978-1-78756-249-320181007

Publisher

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited

Half Title Page

RETURN ON INVESTMENT IN CORPORATE RESPONSIBILITY

Measuring the Social, Economic, and Environmental Value of Sustainable Business

Title Page

RETURN ON INVESTMENT IN CORPORATE RESPONSIBILITY

Measuring the Social, Economic, and Environmental Value of Sustainable Business

BY

CESAR SÁENZ

ESAN University, Lima, Peru

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2018

Copyright © 2018 Emerald Publishing Limited

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No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters’ suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78756-252-3 (Print)

ISBN: 978-1-78756-249-3 (Online)

ISBN: 978-1-78756-251-6 (Epub)

List of Figures

Chapter 2
Figure 2.1. Awareness-raising Stage: Falling-in-Love Stage. 7
Figure 2.2. Implementation Stage: Marriage. 8
Figure 2.3. Use Stage: Marriage with Children. 10
Figure 2.4. Final Stage: Grandparents. 11
Figure 2.5. The Life Cycle of the Marriage: Awareness, Implementation, Use, and End Stages. 12
Chapter 3
Figure 3.1. SROIM Model: Summarized. 16
Figure 3.2. SROIM Model: Objectives. 17
Figure 3.3. SROIM Model – Visualize Real Impact: Social Network, Sustainability Indicators, and Life Cycle. 19
Chapter 4
Figure 4.1. Stakeholders of an Organization. 27
Figure 4.2. Social Network of an Intervention. 30
Figure 4.3. Social Network in the Courtship Stage (Awareness-raising). 31
Figure 4.4. Typology of Indicators. 33
Figure 4.5. Interrelationship between the Sustainability Indicators. 36
Figure 4.6. Life Cycle of the Target Beneficiary. 39
Figure 4.7. Kevin and Sabrina’s Life Cycle and Its Impact on Sabrina’s Parents. 42
Figure 4.8. Kevin and Sabrina’s Life Cycle and Its Impact on the Bride’s Friends. 43
Figure 4.9. Life Cycle of the Target Beneficiary: Summary. 44
Figure 4.10. Control Group. 51
Figure 4.11. Trend Line. 52
Chapter 5
Figure 5.1. Situation before the Entry of Uber. 78
Figure 5.2. Stage of Awareness-raising: Uber Case. 79
Figure 5.3. Stage of Implementation: Uber Case. 79
Figure 5.4. Stage of USE: Uber Case. 80
Figure 5.5. FINAL Stage: Uber. 81
Figure 5.6. All Stages: Uber Case. 82
Figure 5.7. Nutrition Case: Visualize Real Impact of the Intervention (All of the Stages). 95
Figure 5.8. Social Network: Case of Education. 120
Figure 5.9. Social Network: Productive Case. 128
Figure 5.10. Social Network, Sustainability, and Life Cycle Indicators of the Target Beneficiary. 136

List of Tables

Chapter 3
Table 3.1. Stakeholders versus Impacts Matrix. 21
Chapter 4
Table 4.1. Stakeholders versus Impact Matrix (Case: Marriage). 46
Chapter 5
Table 5.1. Stakeholders versus Impacts Matrix: Uber Case. 83
Table 5.2. Comparison of Income and Expenses of Uber and Traditional Taxi. 84
Table 5.3. Information of Comparison of Uber Service versus Traditional Taxi. 84
Table 5.4. Calculation of SROIM: Uber Case (Thousands of $). 88
Table 5.5. Stakeholders versus Impacts Matrix: Case of Health and Nutrition. 98
Table 5.6. Attribution: Case of Nutrition. 100
Table 5.7. SROIM = 0: Analysis of the Investment – Nutrition. 103
Table 5.8. Analysis of the Distribution of Project Management and Its Impacts. 104
Table 5.9. Cash Flow and SROIM: Nutrition. 114
Table 5.10. Matrix: Stakeholders versus Indicators. 121
Table 5.11. Attribution: Case of Education. 123
Table 5.12. Calculation of SROIM: Education (Thousands of $). 124
Table 5.13. Stakeholders versus Indicators Matrix. 129
Table 5.14. Cash Flow and SROIM: Productive Project. 132
Table 5.15. Stakeholders versus Impacts Matrix: Environment. 137
Table 5.16. Cash Flow and SROIM: Environment. 139
Chapter 6
Table 6.1. Integration Matrix of the Social Inclusion Programs. 143

About the Author

Cesar Sáenz is Professor of the Department of Administration at ESAN University. He holds a PhD from ESADE and a MBA from ESAN University, and with student exchange in Rotterdam School of Management, Erasmus University of Holland, a Degree in Mechanical Engineering from the National University of Engineering. He teaches courses on Corporate Social Responsibility and Strategic Planning. His research interests focus in the area of business ethics and corporate social responsibility, and he has published also in the fields of social conflict management.

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