This chapter points forward as a way to release energy and to find direction for the development toward a solution-oriented business.
Cederlund, C. (2018), "Brand Orientation as a Method to Inspire, Change Culture, and Lead the Implementation of Solutions Business", Andersson, P., Axelsson, B. and Rosenqvist, C. (Ed.) Organizing Marketing and Sales, Emerald Publishing Limited, pp. 285-306. https://doi.org/10.1108/978-1-78754-968-520181018Download as .RIS
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