Outside in — To Capture the In-betweens: Organizing the Sociotechnical Embedding Process of New Technology

Abstract

A systematically developed knowledge of resource interfaces is a key for activating different features of the focal technology and thereby facilitating its embedding into the customer’s various business settings. This is described in a single case study in the chapter. This case and the analysis show how a supplier and a customer struggle with developing resource interface knowledge to activate the different features of the focal technology, thereby facilitating its embedding process. The first part of the chapter establishes a theoretical framework, followed in the second part by the case study and analysis. The concluding discussion emphasizes the importance of understanding and managing various interfaces as part of the organizing processes.

Citation

Tian, M. (2018), "Outside in — To Capture the In-betweens: Organizing the Sociotechnical Embedding Process of New Technology", Andersson, P., Axelsson, B. and Rosenqvist, C. (Ed.) Organizing Marketing and Sales, Emerald Publishing Limited, pp. 209-222. https://doi.org/10.1108/978-1-78754-968-520181013

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