Those processes are described along with their relations and implications for the understanding of sales processes are drawn.
Åge, L. (2018), "Business Maneuvering: A Dynamic View of B2B Selling Processes", Andersson, P., Axelsson, B. and Rosenqvist, C. (Ed.) Organizing Marketing and Sales, Emerald Publishing Limited, pp. 113-123. https://doi.org/10.1108/978-1-78754-968-520181006Download as .RIS
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