The chapter and the story told serves as an illustration and a representative for many other similar processes.
Laurin, E. (2018), "Organizing for Sales in VUCA Contexts: The Transformation Process from Products to Solution Sales", Andersson, P., Axelsson, B. and Rosenqvist, C. (Ed.) Organizing Marketing and Sales, Emerald Publishing Limited, pp. 95-111. https://doi.org/10.1108/978-1-78754-968-520181005Download as .RIS
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