TY  - CHAP
AB  - Abstract This chapter considers how higher education has enticed and interacted with corporations. This chapter explores how higher education behaves, in the aggregate, with a set of external partners, including businesses. It concludes with a discussion of how higher education should behave, given its external partners, in the modern context in which it finds itself. Discussion topics in this chapter include expectations of external partners; tactics to attract and retain business engagement and support; and internal organization by higher education to address corporate relations, ethics, and effective strategic planning. The Network of Academic Corporate Relations Officers' (NACRO) ideas and models are discussed. A set of guiding principles focused on Strategic Corporate Alliances by the American Association of University Professors (AAUP) is highlighted.
SN  - 978-1-78754-656-1, 978-1-78754-655-4/
DO  - 10.1108/978-1-78754-655-420191008
UR  - https://doi.org/10.1108/978-1-78754-655-420191008
AU  - Clevenger Morgan R.
AU  - MacGregor Cynthia J.
AU  - Ryan C.J.
AU  - Clevenger Morgan R.
AU  - MacGregor Cynthia J.
PY  - 2019
Y1  - 2019/01/01
TI  - How Higher Education Thinks and Behaves
T2  - Business and Corporation Engagement with Higher Education
PB  - Emerald Publishing Limited
SP  - 125
EP  - 149
Y2  - 2024/04/23
ER  -