This chapter considers how higher education has enticed and interacted with corporations. This chapter explores how higher education behaves, in the aggregate, with a set of external partners, including businesses. It concludes with a discussion of how higher education should behave, given its external partners, in the modern context in which it finds itself. Discussion topics in this chapter include expectations of external partners; tactics to attract and retain business engagement and support; and internal organization by higher education to address corporate relations, ethics, and effective strategic planning. The Network of Academic Corporate Relations Officers' (NACRO) ideas and models are discussed. A set of guiding principles focused on Strategic Corporate Alliances by the American Association of University Professors (AAUP) is highlighted.
Clevenger, M.R., MacGregor, C.J. and Ryan, C.J. (2019), "How Higher Education Thinks and Behaves", Business and Corporation Engagement with Higher Education, Emerald Publishing Limited, Bingley, pp. 125-149. https://doi.org/10.1108/978-1-78754-655-420191008
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