TY  - CHAP
AB  - Abstract This chapter explores the mindset inside companies and how they plan and interact in society. Corporate strategy and leadership are discussed. Specific models illustrate a process of engagement including the sustainable livelihoods approach, The Partnership Continuum by Johnson (2011), Stages of Corporate Citizenship by Mirvis and Googins (2006), and Saul's (2012) social value spectrum and social innovation quartile. Finally, to illustrate best practices with highly driven corporate efforts, a case study at Campbell Soup Company in Camden, New Jersey, illuminates a broad range of perspectives and strategies that foster, manage, and report corporate practices in action.
SN  - 978-1-78754-656-1, 978-1-78754-655-4/
DO  - 10.1108/978-1-78754-655-420191005
UR  - https://doi.org/10.1108/978-1-78754-655-420191005
AU  - Clevenger Morgan R.
AU  - MacGregor Cynthia J.
AU  - Clevenger Morgan R.
AU  - MacGregor Cynthia J.
PY  - 2019
Y1  - 2019/01/01
TI  - Inside Corporations
T2  - Business and Corporation Engagement with Higher Education
PB  - Emerald Publishing Limited
SP  - 103
EP  - 123
Y2  - 2024/05/14
ER  -