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Inside Corporations

Business and Corporation Engagement with Higher Education

ISBN: 978-1-78754-656-1, eISBN: 978-1-78754-655-4

Publication date: 14 January 2019

Abstract

This chapter explores the mindset inside companies and how they plan and interact in society. Corporate strategy and leadership are discussed. Specific models illustrate a process of engagement including the sustainable livelihoods approach, The Partnership Continuum by Johnson (2011), Stages of Corporate Citizenship by Mirvis and Googins (2006), and Saul's (2012) social value spectrum and social innovation quartile. Finally, to illustrate best practices with highly driven corporate efforts, a case study at Campbell Soup Company in Camden, New Jersey, illuminates a broad range of perspectives and strategies that foster, manage, and report corporate practices in action.

Citation

Clevenger, M.R. and MacGregor, C.J. (2019), "Inside Corporations", Business and Corporation Engagement with Higher Education, Emerald Publishing Limited, Bingley, pp. 103-123. https://doi.org/10.1108/978-1-78754-655-420191005

Publisher

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Emerald Publishing Limited

Copyright © 2019 by Morgan R. Clevenger and Cynthia J. MacGregor