Long-term Business Agendas to Contribute to Society

Abstract

Considering a macro view of business and higher education interactions, this chapter explores key facets for business interest in other organizations (e.g., other businesses and their social agendas, nonprofits, and higher education) and a trend toward the creation of signature programs, which allow most companies to focus efforts by highlighting Carroll's (1991) Pyramid of Corporate Social Responsibility and Jacoby's (1973) Three Models of Behavior of the Business Enterprise. This chapter also addresses ethical opportunities and problems.

Citation

Clevenger, M.R. and MacGregor, C.J. (2019), "Long-term Business Agendas to Contribute to Society", Business and Corporation Engagement with Higher Education, Emerald Publishing Limited, Leeds, pp. 25-50. https://doi.org/10.1108/978-1-78754-655-420191002