The Self of the Quantified Self

Digital Health and the Gamification of Life: How Apps Can Promote a Positive Medicalization

ISBN: 978-1-78754-366-9, eISBN: 978-1-78754-365-2

Publication date: 16 October 2018


This chapter argues that the practice of quantification exponentially increases the “managerializing” of the user. In this sense, the quantified-self (QS) can be thought of as something that helps people to organize their activities in the manner of the market. Individuals thus become self-entrepreneurs who, in keeping with the standard aims of neoliberalism, make use of their collected data in a fashion analogous to the way results are determined in a corporation’s Research & Development department. The self becomes an assortment of analyses by which measures of behaviors and habits are made, all in the name of producing an “objective report” on the user’s characteristics. The ultimate aim of all this is to improve certain parts of life so as to increase and optimize our productivity.



Maturo, A.F. and Moretti, V. (2018), "The Self of the Quantified Self", Digital Health and the Gamification of Life: How Apps Can Promote a Positive Medicalization, Emerald Publishing Limited, pp. 71-84.

Download as .RIS



Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
If you think you should have access to this content, click the button to contact our support team.