TY - CHAP AB - Abstract This chapter provides a reflective critique of Mobility as a Service (MaaS), an emerging development seeking a role within the Smart Mobility paradigm. We assess a range of its future implications for urban policymakers in terms of governance and sustainability (i.e., social and environmental impacts). We begin by describing the origins of the MaaS concept, along with the features of precursor technologies and current early examples. We then reflect on the marketing of MaaS and use it to consider how we might anticipate some potentially less desirable aspects of the promoted business models. Finally, we discuss the implications for governance. SN - 978-1-78754-317-1, 978-1-78754-320-1/ DO - 10.1108/978-1-78754-317-120181003 UR - https://doi.org/10.1108/978-1-78754-317-120181003 AU - Pangbourne Kate AU - Stead Dominic AU - Mladenović Miloš AU - Milakis Dimitris ED - Greg Marsden ED - Louise Reardon PY - 2018 Y1 - 2018/01/01 TI - The Case of Mobility as a Service: A Critical Reflection on Challenges for Urban Transport and Mobility Governance T2 - Governance of the Smart Mobility Transition PB - Emerald Publishing Limited SP - 33 EP - 48 Y2 - 2024/04/25 ER -