In this chapter, the authors undertake a literature and secondary data review and analyse what makes the European food and drink industry one of the world’s leading manufacturing sectors. This chapter provides an overview of the industry and the current state of the sector. It covers issues relating to manufacturing, consumers’ purchasing behaviours, distribution, marketing and retail, and the wider environmental trends, structures and economics of the industry. Finally, it presents some likely future trajectories in terms of social, consumer and regulatory trends, such as technological, marketing and production practices that develop and, in many cases, lead to new business models and paradigms.
Lodorfos, G., Konstantopoulou, A., Kostopoulos, I. and Essien, E.E. (2018), "Food and Drink Industry in Europe and Sustainability Issues", Rudawska, E. (Ed.) The Sustainable Marketing Concept in European SMEs, Emerald Publishing Limited, pp. 121-140. https://doi.org/10.1108/978-1-78754-038-520180006Download as .RIS
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