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The Concept of Sustainable Development

The Sustainable Marketing Concept in European SMEs

ISBN: 978-1-78754-039-2, eISBN: 978-1-78754-038-5

Publication date: 14 May 2018

Abstract

Upon reviewing relevant literature, this chapter aims to give an insight into the importance and popularity of the concept of sustainable development. Accordingly, the chapter provides an insight into the evolution and development of the concept of sustainable development, its various definitions, key dimensions and fundamental indicators, with an overview of the progress on key issues that are important economically, socially and environmentally. The chapter concludes with the principles needed in order to seek sustainability and the advantages of practising it.

Keywords

Citation

Renko, S. (2018), "The Concept of Sustainable Development", Rudawska, E. (Ed.) The Sustainable Marketing Concept in European SMEs, Emerald Publishing Limited, Leeds, pp. 29-52. https://doi.org/10.1108/978-1-78754-038-520180003

Publisher

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited