TY  - CHAP
AB  - 
SN  - 978-1-78743-798-2, 978-1-78743-797-5/
DO  - 10.1108/978-1-78743-797-520181003
UR  - https://doi.org/10.1108/978-1-78743-797-520181003
AU  - Nenonen Suvi
AU  - Storbacka Kaj
PY  - 2018
Y1  - 2018/01/01
TI  - Shape Your Market
T2  - Smash
PB  - Emerald Publishing Limited
SP  - 91
EP  - 144
Y2  - 2024/05/13
ER  -