TY - CHAP AB - AbstractStrategy Question: How do I keep everyone on the same page? Summary: This tool suggests a communication protocol that guarantees important areas of the company get the information they need to stay focused on the important initiatives. A suggestion is also made advocating for open communication, perhaps a sharing of previously closely held data (financial results, etc.) further into the organization. Communication is critical to both aligning employees to action and controlling the ever-present organizational grapevine. Structured formal communication is highly effective and a format is suggested. The more people are aware of the organization’s goals and targets, the higher the probability their attention will be focused on those goals. Also discussed are areas of informal communication that leadership can undertake. SN - 978-1-78743-796-8, 978-1-78743-795-1/ DO - 10.1108/978-1-78743-795-120181024 UR - https://doi.org/10.1108/978-1-78743-795-120181024 AU - Fairbanks Steve AU - Buchko Aaron PY - 2018 Y1 - 2018/01/01 TI - The Communication Matrix Tool T2 - Performance-Based Strategy PB - Emerald Publishing Limited SP - 277 EP - 282 Y2 - 2024/04/25 ER -