TY  - CHAP
AB  - AbstractStrategy Question: How do I assess the “market health” of my products or services?
Summary: This isn’t really a new tool per se, as it is based on the original Boston Consulting Group’s Growth–Share matrix and General Electric/McKinsey Consulting 9-box version. We base our tool on the 9-box version that plots a point for each product/service form relative to our preferred elements of “Competitive Position” and “Market Attractiveness.” The chapter explains how to breakdown the products/services, construct plot points for the matrix (in qualitative fashion that most companies can easily construct) for both the “competitive position” and “market attractiveness” metrics. The tool consists of a one-page, 3 × 3 matrix along with a process to gather, assess, and organize the information so the strategist can determine how the various products and services of the business are positioned in the respective markets, how well each is performing, how much each contributes to overall firm performance, which have potential for future performance, and what types of approaches might be appropriate for allocating resources. Once products/services are respectively plotted and grouped in common ways suggested, the output is extremely helpful in framing the competitive state and providing a baseline for constructive intercompany debate.
SN  - 978-1-78743-796-8, 978-1-78743-795-1/
DO  - 10.1108/978-1-78743-795-120181010
UR  - https://doi.org/10.1108/978-1-78743-795-120181010
AU  - Fairbanks Steve
AU  - Buchko Aaron
PY  - 2018
Y1  - 2018/01/01
TI  - The Strategic Market Portfolio Matrix Tool
T2  - Performance-Based Strategy
PB  - Emerald Publishing Limited
SP  - 101
EP  - 119
Y2  - 2024/04/24
ER  -