TY  - CHAP
AB  - AbstractStrategy Question: Is there a simple way to structure my strategy effort?
Summary: Many people, excited to start their planning effort, simply begin at the wrong point. Our definition of strategy calls for “understanding a firm’s position within a competitive environment.” Marketing 101 provides a perfect guide to structure efforts in developing strategy. These are based on the four P’s — Product/Service, Price (or cost), Placement (or Channel — how do the firm go to market?), and Promotion (or advertising, web presence, etc.) relative to a given market. We offer this tool as guideline to (1) understand a firm’s markets, and (2) understand the competitive position of the product and/or service, price (cost), placement (channel), and promotion.
SN  - 978-1-78743-796-8, 978-1-78743-795-1/
DO  - 10.1108/978-1-78743-795-120181003
UR  - https://doi.org/10.1108/978-1-78743-795-120181003
AU  - Fairbanks Steve
AU  - Buchko Aaron
PY  - 2018
Y1  - 2018/01/01
TI  - The Market and Four P Tool
T2  - Performance-Based Strategy
PB  - Emerald Publishing Limited
SP  - 15
EP  - 21
Y2  - 2024/04/25
ER  -