‘Nothing is more powerful than an idea whose time has come’ – this thought, attributed to Victor Hugo, tells us how a great deal is at stake with open innovation. Amidon and other scholars have argued that the twenty-first century is not about ‘having more’ but about ‘being more’. The promise of digital technologies and artificial intelligence is that they enable us to extend and amplify human intellect and experience. In the so-called experience economy, users buy ‘experiences’ rather than ‘services’. OI2 is a paradigm about ‘being more’ and seeking innovations that bring us all collectively on a trajectory towards sustainable intelligent living.
Formica, P. and Curley, M. (2018), "In Search of the Origin of an ‘Open Innovation’ Culture", Formica, P. and Curley, M. (Ed.) Exploring the Culture of Open Innovation, Emerald Publishing Limited, Bingley, pp. 1-54. https://doi.org/10.1108/978-1-78743-789-020181001
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