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Contribution of Creative Tourism to Entrepreneurship

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality

ISBN: 978-1-78743-530-8, eISBN: 978-1-78743-529-2

Publication date: 11 July 2018



The main purpose of this chapter is to discuss the design and development of creative ventures and activities in tourism-related industries. This chapter also aims to provide prospective entrepreneurs with practical guidance to pursue business opportunities and manage creative tourism business.


Literature review was conducted on main conceptual issues and practical aspects of entrepreneurship and creative tourism business. These issues have been illustrated by case studies from the business world.


This chapter outlines and highlights the main components/segments of the creative tourism, the profile of entrepreneurs in this industry, the main elements of creative tourism experiences, as well as the requirements and expectations of creative tourists.

Research limitations/implications

This chapter is explorative in nature based on a literature review and case studies. It takes an entrepreneurial perspective and approach.

Practical implications

An in-depth understanding the concept of creative tourism and its implementation is really useful in designing, managing and marketing the appropriate offering of experience opportunities in the creative tourism business. Therefore, to provide high-quality offering and memorable experiences in this field, prospective entrepreneurs should fully understand and apprehend the characteristics, the requirements and expectations of creative tourists.


This chapter analyses conceptual frameworks and presents practical examples of business ventures through case study development. In doing so, it provides a better understanding of the entrepreneurship in the field of creative tourism.



Agusdin, A. (2018), "Contribution of Creative Tourism to Entrepreneurship", Sotiriadis, M. (Ed.) The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality, Emerald Publishing Limited, Leeds, pp. 387-401.



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