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The Ambridge Paradox: Cake Consumption and Metabolic Health in a Defined Rural Population

Custard, Culverts and Cake

ISBN: 978-1-78743-286-4, eISBN: 978-1-78743-285-7

Publication date: 5 October 2017


The nutritive properties of various dietary components and their effects on health are regularly debated in the scientific literature and popular media. The study of the regular consumption of cake in relation to the risk of developing metabolic disorders is however an exciting new development in the field. This chapter suggests that cake consumption is amongst a number of factors that may explain The Ambridge Paradox: the extremely low incidence of metabolic disorders such as obesity and Type 2 diabetes observed in a small Borsetshire village. The chapter identifies 10 dietary and lifestyle habits observed in this population that may be beneficial for cardiovascular health, acting through a variety of mechanisms. Key amongst these may be the synergic properties of several biochemical components of cake, especially the phenolic compounds in varieties with a fruit-based element, such as lemon drizzle. The chapter concludes that the dietary and lifestyle habits of the Ambridge cohort show promise as a model for improving the metabolic health of wider populations. In particular, it suggests that cake consumption may be a promising therapeutic supplement to prevent and even treat metabolic disorders.



Michael, C. (2017), "The Ambridge Paradox: Cake Consumption and Metabolic Health in a Defined Rural Population", Courage, C. and Headlam, N. (Ed.) Custard, Culverts and Cake, Emerald Publishing Limited, Bingley, pp. 43-60.



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