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Mobile Internet

Internet+ and Electronic Business in China: Innovation and Applications

ISBN: 978-1-78743-116-4, eISBN: 978-1-78743-115-7

Publication date: 13 December 2017

Abstract

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

Citation

Ye, Q. and Ma, B. (2017), "Mobile Internet", Ye, Q. and Ma, B. (Ed.) Internet+ and Electronic Business in China: Innovation and Applications, Emerald Publishing Limited, Bingley, pp. 507-533. https://doi.org/10.1108/978-1-78743-115-720171018

Publisher

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Emerald Publishing Limited

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