TY  - CHAP
AB  - 
SN  - 978-1-78714-556-6, 978-1-78714-555-9/
DO  - 10.1108/978-1-78714-555-920181001
UR  - https://doi.org/10.1108/978-1-78714-555-920181001
ED  - Ramendra Singh
PY  - 2018
Y1  - 2018/01/01
TI  - Prelims
T2  - Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets
T3  - Marketing in Emerging Markets
PB  - Emerald Publishing Limited
SP  - i
EP  - xiv
Y2  - 2024/04/16
ER  -